Sunday, May 11, 2014

You Want Traffic To Your Website? Stop All Of The B.S.

By Evelyn Myers

Increasing website, traffic is easy

They'll come if you develop it

Blah, blah, blah

If we were to produce even more traffic to our site, we might enhance our sales, I believe it is safe to confirm that we all bought into that crap. On the surface, it looks sensible. Evaluating that concept a tiny bit better under a miniscule lens, it doesn't hold up.

I can not begin to tell you precisely how frequently I have actually talked to company owners who had actually managed to drive huge amounts of visitors to their web sites. The issue was the traffic was not changing into sales. The elephant in the room at this juncture is, why isn't the traffic changing.

The best starting point is by assesing the quality of traffic that's currently visiting your internet site. My mom instructed me to never ever presume. Well mom, please excuse me, I'm going to take the leap of faith and do so at any rate. I am going to presume that you have Google Analytics on your website which you can track where your traffic is originating.

If for some peculiar reason you are not presently tracking the traffic coming to your internet site, shame on you. The more you understand about your traffic and what your website visitors are doing the better off you will be.

If you're presently tracking your traffic, start off by seeing where your traffic is coming from. If you find that the bulk of traffic is coming from a Pay per click project you are running as an example, you have 2 alternatives:

1. Take a look at your PAY-PER-CLICK projects quality scores. If you happen to have a low score, tweak your landing page.
2. You may double check your keywords and change them too.

At the end of the day it comes down to tracking your traffic, and making sure it is targeted. Split test different landing pages, headlines, products, and so on. It all boils down to testing, testing and more testing.

So get out there and start testing right now.

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