Thursday, January 17, 2013

Pitching New Ideas To Companies As A Patent Licensing Strategy

By Annabelle Newton


People have different ways of dreaming for success. One could involve thinking of new product ideas to present to the market. However, waiting on people will only delay the realization of your idea. The best option you could take from there is to have it licensed under your name or sell it to manufacturing companies. The latter patent licensing strategy can make it grow to its full potential.

One of the options that is available nowadays is online submission. There are websites that encourage participation from even newbies, with the criteria that involves a feasible project proposal. With a database of existing companies and businesses, you can do a background check to see if you have the chance of developing that idea.

However, if you think about the sheer number of people who are into the same interests as you, you might feel the need to gain more leverage. After all, it is still a competition that can matter for careers. Without wasting any time, it is best if you take a step forward and personally seek for the attention that you need to be heard.

Probably there are companies that would be willing to present your product idea along with their existing product line. The management will never know if no one will come forward and make themselves known. With the right mindset, you can always stress on key points even with the given time to speak out.

When you have already set an appointment, list down the things that you need to discuss in an organized manner. Start with the purpose of your visit, and what you can do for them. Keep the conversation light and interesting, but make sure that you get their attention.

These points could tackle the easy manufacturing process involved and the low cost marketing plans that they need to maintain. If they are curious enough to ask a more in depth study of your invention, offer to send in your proposal. When they study it thoroughly and read about the areas that they are concerned about, they might agree to a meeting to personally talk with you.

The reality is that most companies are really caught up with their daily operations. Without a solid team of experts who can focus on the creatives, they miss out on the chance to come up with more innovations. You are right to think that companies need people like you who can offer new products to the market to enable them to grow.

In a way, if you are able to present a very good proposal, they will surely consider your offer. On their end, they will be able to benefit from your project because they will have something new to offer that competitors do not have yet. As a result, they gain more profit and can make the company soar to new heights.

Although you may be tempted to consider online submissions, it is still better to interact with actual people. This way, you can target your purpose and tap the right team who can collaborate with you. With the right patent licensing strategy, you can ensure that you will get the best value out of your invention, and with a good deal to boot.




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