Sunday, January 27, 2013

MLM Training From The Trenches Is The Best Training Anywhere

By Brad Near


When I first entered this industry I was given reams of company training. I soon discovered that was just not doing it for me.

Did you experience or witness your sponsor's willingness to focus on massive signups of new members with little thought of how they were going to be trained? It seemed to me that the focus should be on training first and signups second. I saw too many people whose dreams went up in smoke when they were left abandoned.

My first attempts at recruiting scared me to death. All of a sudden I was the person carrying the light of hope for those eagerly listening to my presentation. It was scary. I realized that I had taken on a huge responsibility with every person that joined my business. I knew that good training had to be the next step.

Few I have brought into this industry had the skills, past experiences, attitude or commitment needed for true success. However, they ALL had hope for a better life. The light went off immediately; every person I brought into this industry required that I bring them the tools and MLM Training for success. Their success was now my responsibility.

Before I joined the industry I reviewed several companies. I discovered that the majority of field leaders were simply signing up new members and turning over to the company training. Clearly this was a recipe for failure.

Few companies have been created or are now managed by people who have been in the field. Amazingly, members of the executive staffs sit down and attempt to write training for new members. That just doesn't work. FIELD TRAINING HAS TO BE PREPARED BY FIELD LEADERS. There's no other way.

Most companies focus their training on products, the company's compensation plan, the backgrounds of their upper level management, their company website, the company's back office, etc. This training is almost entirely teaching FEATURES, NOT BENEFITS.

Field leaders have learned that features are nice but ONLY BENEFITS close the deal. It is known and has been proven in numerous studies that BENEFITS OUTSELL FEATURES by a wide margin. When we present the BENEFITS of what a product can do for a prospect they listen and can relate. When we point out the BENEFITS of the compensation plan and how they'll enjoy receiving weekly checks in the mail they understand that language.

Are you with a company that has moved ahead with beautiful websites, informative back offices, new electronic communications methods and wonderful product information displays on-line? If so, you are lucky. But, you're probably coming to realize that what is there is still not meeting your needs.

What I mean by true value is the ability to see when a prospect visits our websites, receive e-mail notifications and entries into an 'online' contact manager and an autoresponder integrated into the system that goes to work doing much of our work for us. These have all been developed by field leaders.




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