Saturday, February 9, 2013

Ideas And Inspiration For Social Media Marketers

By Steve Jones


You will more than likely notice that when you are running a business that your customers use social media sites. That means your business needs to be there too. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.

Social media profiles are great for getting people to visit your store or getting them to buy your items. Give them information about discounts you have to offer, or new locations. Offer them exclusive coupons or limited offers reserved for your Facebook fans. Adding you on social media must provide your customers with a perk or benefit or they won't bother.

Use Twitter or Facebook for advertising limited or exclusive offers. Give audiences enough time to get to where your store is, but be sure you let them know it is urgent. If a customer sees that they have missed out on a wonderful deal, they will be more likely to notice your updates in the future. Also include links on your website so that your customers there can subscribe to updates and posts on your social media.

Include on the upper right hand portion of your Facebook page a "like box." Your visitors will be able to 'like' your social media page on Facebook. By placing this on your blog it lets your consumers "like" you without even needing to go to your page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

Demographics are a key factor in determining the success or failure of social media marketing. Research them thoroughly. If you see that many of your customers come from a specific demographic group, gear your messages and ads toward their tastes.

Throw a party on Twitter. Do this by setting a specific time and date for your followers to join you on Twitter to chat through the use of a specific hashtag. Convince several bloggers to get on board and provide their wisdom to your followers. Make sure you pick out bloggers that are good at what they do, and then will blog about the party to get their own followers there.

Always ask for the least you can ask a customer for. Forcing your visitors to immediately fill out surveys and personal information is a fast way to lose customers. If you want to make them stay, make them trust you.

Always respond to questions and comments posted on social sites. You should check these at least once each day. Try to link up your email so that you can get notified as soon as you receive a comment. Be careful of responses you post on social media because they can be viewed publicly.

Discount codes are great for social media marketing, but they can be a bit annoying in the middle of your videos. Hide them until the end of videos by using YouTube's annotation feature. By selecting a certain time for your annotation to be visible, the videos you post on your social networking sites must be watched in their entirety for the viewer to get the code and pass it along to others.

Give your content a catchy headline to get everyone's attention. Try to pose a good question to get people hooked. Choose words that grab readers' attention and make strong statements. For example, why say your products are "good" when you know that they're "fantastic"? The more people are curious, the more they'll probably read and share what you've posted rather than passing over it.

Run contests on Facebook. Buyers love to think they are getting something for nothing. Creating a contest is a good way to use this feeling people love to get them excited about your social media page. Contests draw an audience that is eager to learn as much as they can on your latest products and offerings because they are hopeful they will win.

For the most effective responses, you should limit Facebook posts to three per day. A lot of your visitors will not only feel overwhelmed by the amount of content, but also irritated by the constant updates that they are being provided. Try limiting your posts to a total of three informative, relevant and interesting items per day.

Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. These functions allow customers to personalize their visit to your site.

The tips you just learned will help you create and maintain a presence on various social media platforms. The same websites that you use for your personal contacts daily are just as effective, enjoyable and helpful for your business. Using social media can expand the reach of your business and help you achieve your goals.




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