Tuesday, February 5, 2013

Domain Names 101 - A Guide For Beginners

By Stephnie Kohl


Yes, domain names can be funny creatures because they are so aloof even when they are right under our very noses. Naturally, the name you ultimately choose may make a huge difference with your market, but we think it really just depends on how much branding you plan to do. The purpose of this article is to help you select a worthy domain name, that's not only brandable but also looks good.

Once you've found a couple of good domain name choices, the next step is to ask around. Sometimes, and often, you will hear things that you did not think of on your own. People from your prospective target market will be ideal in this situation, as well. It is normal for people to look at things differently from one another, and that is what this is all about. Do you have a purpose behind choosing this particular domain name? If yes, do the others connect with it when they read the domain?

You will still have the best experience with dot com extensions, but the org and net choices have been accepted and are no problem to use. Yes, those are really the only three that you can use with assurance of no repercussions. You really can feel fine about overlooking all the other TLD choices that are available. Even if you intend to sell your domain name in the future, you won't get a good price if your domain extension is not popular.

It's fairly easy to lose domain names these days when they expire without your notice. If you register your domain for two years, you will get added SEO value out of that. Once you buy a domain name and start building a brand out of it, it can be a nightmare to see it expire and not be yours. But do not ignore the expiration warnings from your domain registrar - Namecheap, perhaps?

You know a fair amount of the major issues with domain names, and now you are armed to secure the one that is best for your business. Even if you do not want to brand your business, think about a brandable domain anyway. Be sure to look at domain auctions, as well, because you just never know what you will find. Look at your domain name as an investment that will pay off in the long run, and not a waste of money.




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