Friday, September 30, 2011

Top SEO Copywriting Choices

By Matt Santi


How much do you know about SEO copy writing? Search engine copy writing is simply writing your site copy so that it will appeal to both the search engines and your site's visitors at the same time. However, it is possible to write your copy the wrong way, which could damage your results on the search engines. So you would write regular copy to appeal to your prospects and then tweak it so it's right for the search engines as well. This can mean finding the right keywords to use that read well but also help with your optimization efforts. Effective SEO copy writing doesn't mean you should try to stuff as many keywords as you can onto your site just to aim at higher rankings. Try to aim at a keyword density of around 3%, but if you put in too much more than this you risk being penalized as a spammer with the search engines. SEO copy writing is a little different to creating regular content, because you still need to offer your readers quality information, but you're writing it with search engines in mind as well. It may take you a bit of time and patience to hone your SEO copy writing properly. The tips below should help you increase your skills as a SEO copywriter.

SEO copy writing is the skill or art that creates content that is logical and interesting for human readers and appealing to search engines. To say it differently, you're writing with your efforts focused on accommodating the target market you are serving by getting them the content they need and getting the search engines to find it. However, if you believe that this is only about stuffing your content with keywords,then you are mistaken. When doing SEO copy writing the idea is not to just include random keywords in your content but to build your content around them. We discuss in this article some tips that are useful when doing SEO copy writing that you can use immediately.

Your SEO copy writing will get far better results if you aim at a proper content to code ratio. What does that mean? It's merely finding a way to balance the content and your code. You can check the ratio by looking at the HTML code within your site's source code. The ideal ratio is keeping your text higher than the amount of HTML code present. This is something that will really impress the search engines if you do it the right way. So having more content is obviously better. Create plenty of good content with less code and you'll see an improvement in your search engine rankings.

SEO copy writing involves ensuring that all necessary parts of are available so that search engines can rank your page, it is not only about having the right keywords. The element of internal linking is one that is ignored many times because the significance of it is not understood. Search engines depend heavily upon hyperlinks that are both external and internal when judging copy. When doing the internal links, the links of all the inner pages should be arranged so that it is relevant. To say the same thing, when you link two pages together you should link them so that pages with similar themes and topics are connected. When you do this, the site's navigation gets better and your readers can find the right information easier, which causes them to give more quality time to your site. Besides this, internal linking is loved by search engines when it is effectively done, and it helps to get your page rankings a boost. Links that are outbound from your site to other sites also help you to get a favorable vote from the search engines who see this an another reason why your rank should be better. You should remember that when making content for search engines that it is important the linking is done effectively. It's important to get your readers' focus while also trying to rank high in the search engines. A good tip for this is to use bold whenever you can. You will be able to let them know what words are useful and you will draw them in. Google will recognize the bold words and will usually put them above other keywords.Google looks for factors that readers will find important and will use these factors when ranking the copy. You will be writing copy that helps people as well as search engines find the proper rank.

Always keep your focus on giving away as much information as possible. The people who come to your site are searching for good value content that helps them in some way. Even if it takes you a thousand words or more to explain the information you're giving, that's good. You can benefit by having more content available. Search engines look for sites that offer the right content to suit their users' needs. So by keeping your content short, you'll be making the mistake of ignoring what the search engines really want. You should also work to stick to the primary topic at hand within your content. Focus on the main topic and you'll increase the relevance of your content.

Last but not the least; when you're naming your files, you should have at least 4 to 5 keywords in them. It is easier for your content to rank and in the optimization of your site when keywords are in the file name. In summary, it takes time to develop SEO copy writing into a skill, so make sure that you give the effort so you can see good results.




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