Wednesday, September 7, 2011

The Most Effective Strategies To Utilize When Setting Up Links

By Peter Hennemn


Getting traffic to your website from the search engines can be broken down in to two sections. These sections are on-page search engine optimization and off-page search engine optimization. While both of these aspects of SEO are very important, in this article we will be focusing more on the off-page search engine optimization.

Allow me to explain what off page optimization is for anybody who is totally new. This is how you're going to get your site to rank in the search engines using techniques that do not have anything to do with your site. And the only thing off page optimization truly has to do with is backlink building that point to your Internet site. And I'm certain you are aware that developing links can be done using different methods. We are going to be going through a handful of these backlink building techniques and explaining to you why some of these approaches are better than others.

The first method we would like to discuss is the building of links using website directories. Although a site directory can almost be considered a search engine, they do not crawl the web looking for new websites and pages, you actually need to submit your site to them. And some of these directories can have a great page rank so submitting your site to them is a great idea. You can even find directories online that have a page rank of 8 or higher, and getting listed in them can really give your site a boost in the search engine rankings. Of course quantity also counts, so even if the directory doesn't have a high page rank you should still submit your site to it as it is still a link back to your site.

This brings us to marketing with articles as being a backlink building approach. This is actually the 2nd way that works well for developing a lot of links. And just like site directories you can locate article directories to submit your articles to which have a good page rank. Most of the article directories which were around for a long time could have a page rank of at least 5. Links inside of articles are more potent than website directory links and when you get your articles posted in an article directory with a page rank of 5 these links will possess a lot more power. Something more important you need to know is that these powerful links will be helping you to get a far better page rank for your Internet site. If you wish to find out all about article marketing you'll be able to find books on the web, so we will not be covering the specific approach to article marketing.

Now that you understand backlinks are good for your website, don't fall for any of those automated backlink softwares promising the moon. On the subject of these automatic one way link systems, the tactics they use to assemble the links could wind up damaging your page rank. This isn't to say that all backlink building software is bad because it isn't. You will find softwares offered that can help to save you lots of time when submitting articles as well as submitting your site to website directories. These kinds of softwares are usually a good idea to make use of as it can take the time it takes to do your submissions and decrease it greatly. And that additional time you obtain can be enough for you to begin making new products and sites.




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