Saturday, January 25, 2014

Advertising Agencies Long Island: Youtube & Video Games

By Rob Sutter


While it could be argued that video game clips on YouTube were a niche aspect at one time, it seems as though they have ballooned tremendously. Commentators have been able to provide content to their fans, whether it was through offering information or providing humor. Advertising agencies Long Island know all about how important it is for these videos to be created but it seems like there may be roadblocks that can hinder such progress. What is it that can be said about the restrictions placed recently?

It's been said that YouTube has been cracking down on the channels that seem to feature videos with game footage incorporated. For the longest time, these channels have been able to benefit thanks to the fair use clause. To me, it seems like the perfect symbiotic relationship. Not only do these video creators gain awareness through their content but game companies benefit from, in essence, free publicity that will be able to bring in new fans that probably wouldn't have purchased the products in any other scenario.

What are some of the reasons to consider when it comes to the copyright notices brought to the surface? It's hard to say but an article on Forbes alluded to the idea that YouTube is only trying to protect itself from potential copyright suits that game companies can bring to their doorstep. This has proven detrimental on the part of content creators, in particular those who make their money from YouTube because of these videos. It's a point that advertising agencies Long Island can most likely bring attention towards.

It's easy to say that these smaller filmmakers do not have any right to the original content that these game publishers brought to the surface to begin with. However, I always felt like these companies allowing their content to be utilized was an act of good will towards the fans, which advertising agencies Long Island can focus on as well. As a result, what does this news do to the fans in question? Firms like fishbat can probably predict that the good will built before will fade away.

It's unfortunate that no one really understands why these copyright problems have come to the surface. No matter what the case may be, I am one of those individuals who cannot support this idea as much as I probably should. This has done nothing short of enraging fans that have commonly purchased products from a number of game companies. I have to believe that, if this activity continues, the fans will grow spiteful and this will translate to lower sales seen with games in general.




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