Tuesday, September 17, 2013

Ben Affleck As Batman & Work Of A Social Marketing Coach

By Robert Sutter


There have been many stories recently that covered the Ben Affleck as Batman debate and it's one of the most heated I have seen in quite some time. I don't think anyone can argue against the idea of Affleck being seen with such controversy by the comic book-loving audience and, as a result, grievances were aired. However, are all of them warranted? It's a curious topic but it's one that I am sure a social marketing coach would be able to weigh in on.

It was said that a petition had been made and it said, in no uncertain terms, that Affleck should not play the role of Batman. It was one that earned so much attention that nearly 70,000 signatures were made and it was clear that Affleck was given no faith as far as this dynamic role was concerned. That being said, should this become a topic in which more discussion should be made? Affleck's current case is very reminiscent of one that was made a few decades earlier.

Michael Keaton is currently regarded as one of the better actors to have ever portrayed Bruce Wayne but you wouldn't have known this before the Tim Burton movies were released. The same man who had prominent roles in "Mr. Mom" and "Beetlejuice" couldn't possibly portray someone who was seen as such a dark persona, right? However, Keaton embraced the role and became one with Batman, it seemed. Is it possible that the same can apply to Affleck, thereby making him a stunningly good choice to don the cowl?

You have to take into account that the initial reactions made are the ones that are not exactly concrete. I'm sure that just about anyone will be able to say this but sometimes it's easy to fall into the trap of making a quick assumption without fully comprehending the news that is set out. I believe that a social marketing coach can cite the importance of allowing news to sink in, even though the idea of relevance is vital. Being able to keep this in mind is important and authorities along the lines of S-M-M-C understand this well.

The question remains: can Ben Affleck effectively portray Batman in the upcoming Man of Steel sequel? It's hard to say but to make an assumption right off of the bat and stick with it may not be the best choice on the matter. Yes, I understand that the role of Batman holds great importance but one has to believe that Affleck would not be chosen unless it was determined that he was suitable for the role. In 2015, I suppose fans will have to see how strong Affleck's performance is.




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