There are many techniques to generate clients online. The three most best methods are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Generic Listing In The Search Websites
In theory, this is the best method and the one that every snapper wants. Everyone would like to be number one in Google for the search phrase 'wedding photography'. However with approximately 95 million (95,000,000) webpages being returned for this keyword phrase, it's not reasonable for most photographers to try and reach that goal. However by carful use of SEO (Search Engine Optimization) systems either through work on their own or by hiring a specialist SEO consultant, it is possible to aim at less competitive terms which would be targeted on a local area such as 'wedding photography Surrey ' and drive traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Generic Listing In The Search Websites
In theory, this is the best method and the one that every snapper wants. Everyone would like to be number one in Google for the search phrase 'wedding photography'. However with approximately 95 million (95,000,000) webpages being returned for this keyword phrase, it's not reasonable for most photographers to try and reach that goal. However by carful use of SEO (Search Engine Optimization) systems either through work on their own or by hiring a specialist SEO consultant, it is possible to aim at less competitive terms which would be targeted on a local area such as 'wedding photography Surrey ' and drive traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all of the UK. For full information on Wedding Photography London please visit their website.
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