Saturday, September 3, 2011

Chase Up Advertising with Email

By Lee Duncan


Email represents a very efficient and cost-effective way of sending your message out to consumers and prospects. And the simpleness and the value for money you can achieve using e-mail as your first follow-up strategy is unparalleled.

Nevertheless before rushing into setting up your e-mail promotional program, it's worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.

The topic line on the e-mail is vital - most folks delete just promotional e-mails and so you have to be a bit more creative with what you write, to encourage them to open your e-mail and read the contents. At the same time, make sure that your subject line reflects the content in some way, like a newspaper headline reflects the editorial.

After grabbing their attention with a good title, ensure the content of the e-mail is worth reading too. Don't just do a promotion - entertain or educate your readers so that they like receiving your e-mails.

Keep the sentences and paragraphs short. You will find it easier to read on-screen when there aren't any more than 3 lines of text together.

Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.

Use opted-in emails for your marketing, because sending email to people who have not asked for them is just spamming, and you know how you tend to feel about receiving e-mail from someone unknown to you.

Ensure that no attachments are ever sent with your e-mails. The majority of IT businesses around the planet advise that attachments are potentially infected and this could simply mean that your emails can be blacklisted and are not very likely to get read. Instead of having attachments on your e-mails, it is very much more effective to just add links to web sites and other Internet resources.

Before you broadcast make sure that you proof read every e-mail you send out to fix any gaffes. Daft spelling errors can reflect badly on the standard of services your business provides.




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