Monday, September 19, 2011

A Selection Of Some Ways You Are Able To Get The Most Out Of Your Time With A Business Speaker

By Margie Ball


Business speakers are a useful resource that should not be wasted so you need to ensure you utilise your time with them in a manner that will result in maximum benefit. The following article will discuss the various ways you can make excellent use of the time you have with a business speaker.

You need to be sure that whichever speaker you choose, they are going to fulfil your requirements. There may be a conference focusing on issues of economic growth for instance and the organisers want to hire a speaker for the event. Hiring a speaker who discusses aspects of leadership is not the best choice for a conference on economic growth. This is not to say that talks on leadership are not useful, but instead to point out that a leadership speaker's area of expertise is not economic growth. It is important that you therefore search for speakers who will meet your requirements and the audience expectations instead of choosing just any speaker, no matter how good they are at what they do. Christopher Pissarides for instance would be an excellent speaker choice for the conference on economic growth because he won the 2010 Nobel Prize in Economics. A good speaker always tailors their remarks to the people they are addressing at the time. The speaker should determine what the company or individual who is hiring them hopes to achieve through investing in the speaker, what the audience wants to gain from the speaker's address and how best to fulfil these expectations.

Speakers may be persuaded to help out with other areas besides their main address for no additional cost. For instance in addition to a keynote address a speaker might also be happy to give a breakout session within the fee they charge for the address. Speakers may agree to help out for no extra charge with a range of tasks such as moderating a panel, introducing other speakers at the event, in certain circumstances signing autographs and also with assisting employer representatives with their own addresses. A company might for instance host an event and hire a speaker to give a keynote address but in addition to the speaker the company's CEO will also address the audience. If the CEO is a nervous public speaker, the hired speaker may agree for no extra cost to coach the CEO to help them with their public speaking. Speakers are under no obligation to throw in extras for free so to speak; however even if they won't do additional things for the employer for free, they may offer a reduction on what they would normally charge to carry out such tasks since the employer has already agreed to pay them their asking rate for the initial task.

Hiring famous speakers is an excellent way to gain event sponsorship. As an example, a business may be interested in hiring Christopher Pissarides to speak at their event. Christopher Pissarides is a renowned economist and his renown makes the event a better investment for the sponsors than if a less renowned speaker were to address it.

Sponsors will be aware that Christopher Pissarides will draw a large audience and thereby their brand will be exposed to a large number of people. Since the event offers such a fantastic opportunity for their brand to reach a big audience, the sponsors will look favourably on sponsoring the event.

Following the above advice will help you to maximise the time you have with a business speaker.




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