Monday, July 4, 2011

Why Personalized Knives Could Not Make The Cut

By Xander Dos Santos


Custom Imprinted materials are really heaven sent not just to its receivers but to it sources as well. We all know how huge the benefits that these materials can bestow to a certain business with their advertising needs, right? On the other hand, not all kinds of promotional items can be provided just like furnishing a piece of pancake. Believe it or not, there are such things as personalized knives that are used in the name of brand vending. Nevertheless, this item has its blunt side. What are the disadvantages these custom pocket knives and why you should not capitalize on it for your advertising needs?

Knives are perilous - We all know that knives could be highly dangerous, right? These items have sharp edges that can pierce the skin. In fact, you will eye it commonly in horror movies that are laden with gore and serial killing. Because of its "killer" features, it is perpetually advised to handle these materials with care and never let it be reached by children. Can you bank on a promotional product that is thoroughly dangerous?

Knives are not used in a frequent manner - The purpose of knives is to cut things particularly food. We adopt it to slice, cut, mince and dice ingredients to cook it simply especially meat. Hence, it only means that these knives can only be found in the kitchen only and it wouldn't be honorable if you will give it away as custom printed materials because people will definitely think of its connection to their daily lives.

Knives know a smaller scope of audience - Since these products have a smaller scope of audience, brand displaying your brand applying these items wouldn't be a good idea. The principle in custom imprinted item marketing is to reach audience with a wider scope. Since not all people can lay their hands on these knives, cut the possibility of exhausting it for your brand promotion and exhaust other materials instead.

Knives cannot be handed out instantly - Have you ever encountered a company that gave away promotional knives during conferences and trade shows? Probably, it is a very seldom scenario, right? Oddity might achieve extensive number of followers but this is an exception. You can permanently assume about the people's behaviors especially during events like trade fairs and conferences. Giving away knives might spark a commotion that might lead to violence.

These are four statements that you might want to reflect on before you head on and employ promotional knives for your brand. It might be sharp but it can also be a symbol of violence. As much as possible, do not carry these promotional items in building your brand. You might not know it might be the cause the fall of your mighty wall.




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