Sunday, July 3, 2011

The Transformation And Evolution Of Scandinavian Airlines

By Grant Victor Xavier


There are many fascinating stories of airlines in recent history, and Scandinavian Airlines is one with many twists and turns. If an airline can manage to stay in operation across many decades, than that attests to something worthy of note. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.

After the end of the first decade of the 21st century, SAS Global is responsible for international air carrier operations. The Scandinavian Airlines Systems is the number one airline operating in Scandinavia. The airlines flies to more than 100 destinations around the globe including points in North America and Asia. The Star alliance was formed as part of the consortium of airlines in the SAS. A huge part of the success for any airline is brand awareness and marketing. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." The destinations serviced by that exact route included Denmark, Alaska and Japan.

Depending upon what airline you fly on the most, you may or may not have noticed a flag representing their country. People or companies that have deep roots with their country may honor this tradition. Many airlines, including Scandinavian Airlines, make it part of their business practice to share with their partners. The three countries that jointly on this airline are Norway, Sweden, and Denmark. Open shares and ownership also make it possible for this company to financially compete. The largest air carrier that is based in Scandinavian territory actually is SAS or Scandinavian Airlines. Their fleet is actually quite large, numbering almost 200 aircraft, which have destinations around the world.

Additional air routes include a flight to Oslo, Norway plus travel within Denmark. While the entire company itself employs in excess of 15,000 people, SAS DK employee count is just under 3,000. Because Sweden also has a portion of possession, the story is analogous to SAS Sweden. Domestic flights in Sweden, as well as flights out of Stockholm, Sweden to an array of European destinations are the field of operations.

The tradition SAS follows, to this day, is as a well-regarded global passenger airline. North America and Asia are two of Scandinavian Airline's long-distance international destinations. Copenhagen Airport, Denmark is the main European and Inter-Continental hub and the other two main hubs in Sweden are Stockholm-Arlanda Airport and Oslo Airport, Gardermoen. From the hubs in Copenhagen and Stockholm, the division called SAS International, is responsible for all intercontinental routes as well as all sales units outside of Scandinavia. They currently have more than 900 employees. Scandinavian Airlines International-SAS operates separately from the other three divisions - Scandinavia Airlines in Denmark, Scandinavia Airlines in Norway, and Scandinavia Airlines in Sweden.

For each of the service areas, Scandinavian Airlines created a different business division. Ever since the beginning, this airline has been more of an alliance among investors and various airlines. But eventually, the partner airlines became merged with the overall conglomerate that is known worldwide as SAS. The different divisions of SAS in Denmark, Sweden, and Norway now employ almost 16,000 people.

Of course, deciding on the best airline is only the initial step to enjoying an incredible vacation. If you select the best vacation destination, you are able to anticipate a calming time with the family anywhere you go. Begin planning your vacation today.




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