Monday, July 11, 2011

Effectively Increasing Your Site's Conversion Rate

By Shane Lewis


If you run a website or blog where you want people to take action, then chances are the you're looking for a better way to get a higher conversion rate for whatever action you want your target audience to take. With the aim of amplifying your conversions, there is an array of things you need to take into account. In the subsequent article we share a few points which will make it simpler for you to get an increased number of conversions on your website just by putting some techniques to use.

First thing to remember is to be professional so that you can leave a lasting impression on your visitors and eventually turn them into sales or leads. This is why you should consider the language of your site and avoid typos and errors in spelling. Whether you believe it or not, grammar can affect your site's conversion rate. Typos or spelling mistakes can easily discourage your visitors, causing them to move back and leave your site.

If this happens, you will have to convince them to go back and take action, which may be time consuming on your part. Knowing that your visitors are backing off after expressing their interest in your product or service is the last thing that you would want to happen. You should also spell out the terms and conditions clearly on your site. Another good idea is to give your visitors the option of downloading and printing your terms and conditions. The point is to make it as convenient as possible for your readers to go through your terms.

Your website's checkout process can also be negatively impacting your conversion rate. Having a long checkout process can lower your conversion rate, so make sure you have a short and simple checkout. The size of your checkout does matter when it comes to converting prospects to customers. Focus on only the relevant fields needed to complete the purchase because you can always follow up with your customers later if you want more details.

As you can see it is possible to reduce conversion rates effectively b making just a few tweaks to your website. You will enjoy better and better conversion rates once you begin to fix the problems mentioned above. While it may take a little time for those major results to start rolling in, they will be worth the wait.




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