The term, website usability, has been around for quite a few years, and yet it is something that seems to be hardly talked about in the more heavily trafficked marketing forums. People seem to get so engrossed with traffic and other things but usability does not seem to be on most peoples' radar.
But people generally understand that a site needs to be usable; on the other hand they do not always know how to optimize for usability. All of us want our visitors and audience to return to our sites. There is much to think about based on the nature of your site, and the best way to approach this is to have data about what is happening. If your web site is about aggressive dogs you will certainly want to let your visitor know that.
So you realize the importance of knowing visitor behavior, and you will use a good tracking script for getting that done. What you will do is identify trouble spots on your site, and then you begin testing that spot to resolve the issue.
You can find free and paid for scripts as well as feature rich and very basic ones. Using such a script will allow you to see the end result of what your visitors are doing. Just several important areas include how long people remain on your pages as well as where they enter and leave from. The best scripts will not leave you wondering about visitor conduct on your site.
When you indulge in the overall practice of improving site usability, you are optimizing. All businesses on the web need the highest conversion rates regardless of what is truly being converted. In order to determine what works, you will employ specific kinds of tests. There are superior testing processes, but the most common is A/B split tests on your pages. Split testing is the most straightforward and easier than Taguchi multivariate testing. Where you begin and what you test is your decision, and there are typical items that people tend to test, too. But like we pointed out earlier, you use the tracking software metrics to determine possible trouble pages, and then you just begin testing that page. When you have that kind of information, then it is possible to take a more intelligent strategy to your testing.
There is no doubting about the value of testing and usability performance evaluation. Once you start seeing positive results, you will be happy with yourself for having accomplished it. You will recognize and appreciate it much more when you see what is possible. The end game is increased success and continual business growth.
But people generally understand that a site needs to be usable; on the other hand they do not always know how to optimize for usability. All of us want our visitors and audience to return to our sites. There is much to think about based on the nature of your site, and the best way to approach this is to have data about what is happening. If your web site is about aggressive dogs you will certainly want to let your visitor know that.
So you realize the importance of knowing visitor behavior, and you will use a good tracking script for getting that done. What you will do is identify trouble spots on your site, and then you begin testing that spot to resolve the issue.
You can find free and paid for scripts as well as feature rich and very basic ones. Using such a script will allow you to see the end result of what your visitors are doing. Just several important areas include how long people remain on your pages as well as where they enter and leave from. The best scripts will not leave you wondering about visitor conduct on your site.
When you indulge in the overall practice of improving site usability, you are optimizing. All businesses on the web need the highest conversion rates regardless of what is truly being converted. In order to determine what works, you will employ specific kinds of tests. There are superior testing processes, but the most common is A/B split tests on your pages. Split testing is the most straightforward and easier than Taguchi multivariate testing. Where you begin and what you test is your decision, and there are typical items that people tend to test, too. But like we pointed out earlier, you use the tracking software metrics to determine possible trouble pages, and then you just begin testing that page. When you have that kind of information, then it is possible to take a more intelligent strategy to your testing.
There is no doubting about the value of testing and usability performance evaluation. Once you start seeing positive results, you will be happy with yourself for having accomplished it. You will recognize and appreciate it much more when you see what is possible. The end game is increased success and continual business growth.
About the Author:
Amy Hickens loves writing about home appliances such as the food savers; check out her site at; foodsavers as well as vacuum bag.
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