Tuesday, March 8, 2011

How To Survive A Timeshare Presentation.

By Emil Benjamin


Chances are you have already been solicited to see a timeshare presentation. It's also possible you have already been to one and may have already sworn off of timeshares from having a bad timeshare sales experience. Don't let a bad experience ruin timeshare presentations for you. I honestly love them. It's leisurely, you get some nice free snacks, and more often than not you get a nice gift for your time. What helps is that I am fairly fluent in sales tactics so I can see them for what they are which helps me "survive".

Just what is a timeshare presentation?

It is a sales presentation where the timeshare developers make a pitch for you to buy from them. You are usually invited first to see a presentation whether that is a video, a presentation to an audience, or a one-on-one presentation. After the presentation you will probably sit down face-to-face with a salesperson who will now try to sell you the timeshare. Depending on the sales person you get, this can be a pleasant experience or a horrible experience making you wish you were never there.

For me personally I have been to around five or six presentations. We did end up purchasing on the fifth presentation we went to, a choice I still love to this day. I want to let you know this because I think it will help with the understanding of my tips which are the following.

1) Be rational, not emotional

Any kind of sales that depends on emotion has a high likelihood for buyer's remorse. If the sales plays on your emotion you may buy then and regret it later. Which of course means you will unfairly look down on timeshares when it was you that had given in in the first place. Know exactly what you are getting, know how much it costs, and then you can figure out if it is appropriate for you. Once you decide "no", be business-like about it. Many times they will ask "Well, how much can you afford?". You do not have to answer and simply say "Right now owning a timeshare is not in our plans. Maybe in the future, but not now so I would have to say we can't afford it at all." It may be easy to get emotional about it as they start to "waste your time". Just remember you agreed to a free gift and in return you owe them some time. Be polite and business like and grateful for the "free" gift.

2) Be confident in your decision

Expert salespeople are able to break resistance down. If you know your decision, remain absolute about it. Keep a polite and open mind, but also be confident in what you want and what you don't want. We had been invited to a presentation a few years back and were offered a $75 gift card for our time. We were interested in the gift card and knew that there was a slim to none chance we would want what they were offering. As they did make the offer, we accepted. We still kept an open mind but could tell early on we would not be interested. In the one-on-one, we were steadfast about our decision. The sales person tried quite a few times but as we remained absolute he could see that any more time on us would be wasted time when he could be selling to someone who would be more likely to buy.

3) Remain objective and keep an open mind.

Do not go in with resistance. Have an open mind. Because maybe a timeshare purchase is the right thing for you, but having a closed mind already will be frustrating to you when the salesperson makes their pitch, and it will be frustrating to the salesperson as well because he will feel he did not even get a chance to make a pitch. Prepare for your presentation and go in knowing what you are looking for.

For the purchase we made in Hawaii, my wife and I had already discussed beforehand the merits of owning a timeshare. We realized we love Hawaii, we loved traveling, we could see ourselves going to Hawaii at least every other year, and with this in mind we just had to see if it made financial sense.

Even the presentation I mentioned before with the $75 gift card we entered with an open mind. We knew what our goals were and that a timeshare was not involved, but we still wanted to be fair and listened with an open mind. It was clear quickly that we would not be interested, but having an open mind was the fair thing to do and set a good habit because sometimes opportunities will come along that you will miss if you have a closed mind, such as a nice Hawaii timeshare which fit in perfectly with our life plans.

Having an open and objective mind from the start I felt helped everyone be at ease. At a certain point in the sales presentation you will know if it is for you or not, and then from there just remain consistent with your choice which you made with an open mind.

In conclusion, think of buying an automobile. Some salespeople are intimidating and nasty, some salespeople are pleasant and courteous. Would you let a bad sales experience influence what you think of cars? Of course not! Cars are helpful for those who need them. Timeshares are the same: they can be a blessing for those that would benefit from owning one. So do your best to learn about timeshares prior to your meeting and how they could fit in your life. And to survive the timeshare presentation, just keep these tips in mind: be logical, be confident, and remain open minded. You will find the experience much more pleasant this way, and you may also find that owning a timeshare is for you.




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