Partylite success seekers: Want to dominate and build a HUGE business? If you seek to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach. You MUST learn to market! I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Concentrate On One Thing At A Time
When people start trying to market a business such as Partylite on the Internet, they almost ALWAYS spread themselves too thin. Rather than learn ONE free way to drive traffic to their websites, such as social media marketing, or video marketing, they try to master all these free things at the same time.
Instead of learning just a single style of online advertising, such as sponsored Youtube videos (Youtube PPC), or text ads, new marketers often attempt to implement several totally different advertising methods. Because these people have spread themselves too thin, novice Partylite reps tend to feel overwhelmed, like they're drinking from a fire hose.
And they end up quitting Partylite. I've seen this pattern over and over. Do you want to build up a portfolio of different advertising channels over time for your Partylite business? Without a doubt.
But this doesn't need to happen right away. For starters, the most critical thing is to simply create some results. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Partylite venture from this tactic, then move on to learning another tactic. It's a mistake to take on too many marketing strategies simultaneously. By focusing on one thing at a time, your Partylite business results will actually grow more quickly. Your morale will be higher, and so will your energy level.
- Market Online
To be credible in your Partylite business, you must establish an Internet presence. Online marketing can create many benefits:
- Global reach
- Massive potential to generate qualified leads
- Automation of your marketing so you have more time leverage
- Month-to-month online marketing expenses can be moderate
New marketers in companies like Partylite usually just spam online. We just launched! Ground floor opportunity! You've never seen a comp. plan like this! Our products are revolutionary! This is just low-class spam.
No one on the Internet cares about your company, its products or your comp. plan. What networkers in companies like Partylite want are solutions to their pressing business problems. They want more leads. Networkers want their check to be bigger. They want a solution to their attrition problem. Network marketers want higher levels of duplication from their teams.
Your marketing should focus on providing solutions to the problems network marketers face. To give you some examples:
- Create a blog that teaches how network marketers can alleviate their attrition problem.
- Record a video series on how to make duplication a non-issue.
- Write a report on ways to generate leads online.
By providing solutions to the problems faced by network marketers, you position yourself as an expert. A percentage of your followers will contact you to join your Partylite business.
- Rely On Tools That Present For You
A sales tool is a recorded presentation, such as a CD, DVD or online streaming video. Using recorded presentations in streaming video, DVD or CD form has been a core network marketing strategy for at least 25 years. You should use duplicable sales tools also.
There are several advantages to using a sales tool to present your Partylite opportunity:
- Top producers typically record presentations, so you get an expert to deliver your presentations for you
- There's perfect consistency because the exact same presentation is delivered every time
- Because a tool does the presenting while you do other things, your time is leveraged
- The people you sign up do NOT need to learn how to deliver a presentation and they can just begin recruiting
- Prospects who see presentation on DVD, CD or the Internet will understand they don't need to do any presenting, and your sign-up rates will increase as a result
Online video is one of the simplest sales presentations. In my business I have gotten *excellent* results using online video. If there isn't a sales tool that's popularly used in Partylite, then find a top earner in your upline who can record one.. Or create one yourself. Let the tools do the talking for you. Leverage your time and watch your Partylite business grow as a result.
- Concentrate On One Thing At A Time
When people start trying to market a business such as Partylite on the Internet, they almost ALWAYS spread themselves too thin. Rather than learn ONE free way to drive traffic to their websites, such as social media marketing, or video marketing, they try to master all these free things at the same time.
Instead of learning just a single style of online advertising, such as sponsored Youtube videos (Youtube PPC), or text ads, new marketers often attempt to implement several totally different advertising methods. Because these people have spread themselves too thin, novice Partylite reps tend to feel overwhelmed, like they're drinking from a fire hose.
And they end up quitting Partylite. I've seen this pattern over and over. Do you want to build up a portfolio of different advertising channels over time for your Partylite business? Without a doubt.
But this doesn't need to happen right away. For starters, the most critical thing is to simply create some results. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Partylite venture from this tactic, then move on to learning another tactic. It's a mistake to take on too many marketing strategies simultaneously. By focusing on one thing at a time, your Partylite business results will actually grow more quickly. Your morale will be higher, and so will your energy level.
- Market Online
To be credible in your Partylite business, you must establish an Internet presence. Online marketing can create many benefits:
- Global reach
- Massive potential to generate qualified leads
- Automation of your marketing so you have more time leverage
- Month-to-month online marketing expenses can be moderate
New marketers in companies like Partylite usually just spam online. We just launched! Ground floor opportunity! You've never seen a comp. plan like this! Our products are revolutionary! This is just low-class spam.
No one on the Internet cares about your company, its products or your comp. plan. What networkers in companies like Partylite want are solutions to their pressing business problems. They want more leads. Networkers want their check to be bigger. They want a solution to their attrition problem. Network marketers want higher levels of duplication from their teams.
Your marketing should focus on providing solutions to the problems network marketers face. To give you some examples:
- Create a blog that teaches how network marketers can alleviate their attrition problem.
- Record a video series on how to make duplication a non-issue.
- Write a report on ways to generate leads online.
By providing solutions to the problems faced by network marketers, you position yourself as an expert. A percentage of your followers will contact you to join your Partylite business.
- Rely On Tools That Present For You
A sales tool is a recorded presentation, such as a CD, DVD or online streaming video. Using recorded presentations in streaming video, DVD or CD form has been a core network marketing strategy for at least 25 years. You should use duplicable sales tools also.
There are several advantages to using a sales tool to present your Partylite opportunity:
- Top producers typically record presentations, so you get an expert to deliver your presentations for you
- There's perfect consistency because the exact same presentation is delivered every time
- Because a tool does the presenting while you do other things, your time is leveraged
- The people you sign up do NOT need to learn how to deliver a presentation and they can just begin recruiting
- Prospects who see presentation on DVD, CD or the Internet will understand they don't need to do any presenting, and your sign-up rates will increase as a result
Online video is one of the simplest sales presentations. In my business I have gotten *excellent* results using online video. If there isn't a sales tool that's popularly used in Partylite, then find a top earner in your upline who can record one.. Or create one yourself. Let the tools do the talking for you. Leverage your time and watch your Partylite business grow as a result.
About the Author:
Eduardo Kooliantra has coached thousands of people how to build businesses such as Silpada.
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