A lead generation website is one that encourages a visitor to make an investigation or opt in to get more information about products and services.
When setting up a new website for the purposes of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail autoresponder program.
Lead Generation Website Autoresponders
There are lots of excellent companies that may handle all your mails and these programs can be engineered to send out a sequence of pre-written messages as quickly as someone signs up.
In most cases you can choose to require a double opt-in process to help protect you and your prospects from getting penalized due to spam disputes or not. I've found requiring prospects to confirm their request for some more information significantly decreases the number of leads you will at last get.
You will also need to write your e-mails to provide valuable content - not only a sales spiel. Think about it. How long do you stay subscribed to an e-mail list that offers nothing less than a crass sales message every two days?
Consider also the information you ask for when you design your opt-in box. Folks don't appreciate giving out too much info at first, but always get the subscriber's first and last names and you can have a box for any other info relevant to your business.
For instance, you might have a drop down box that lists the products on your site and from you can find out specifically what information your customer is attempting to find. If you have six different products you can then build 6 different list in your email program and target information and other products in particular to those people.
If you set up autoresponders or any type of email campaign, it is vital that your emails are checked and checked again. Many folks aren't impressed by spelling errors, and rather more won't read an e-mail that's a mile long. Make your emails accurate and to the point, and drafted in short paragraphs, in simply digestible chunks.
Once your list has grown to a respectable size, you can also send out a once per month newsletter, informing subscribers about new goods and services you have added.
Address your customer by his first name, not "dear subscriber" as is often seen, and write your copy as if you are writing to a chum, don't blind subscribers with "get this" or "buy this", it turns folk off. The best way effect a sale is by helping people, by giving them topical info and anything free is always good, for example a free e-book.
Make sure that everything you send your subscriber is important and of worth. If your "unsubscriber" list builds too swiftly, that may be a sure sign you are doing anything wrong, though you'll always get some people who unsubscribe.
So understand that your auto responder and the mails you send out are at the very heart of your lead generation website. You wouldn't have a lead generation website without it. So spend a while tweaking and refining this facet of your system. Don't just throw out some e-mail pitches. Relate. Form a relationship. Ask for feedback and collusion.
A lead generation website never sleeps so you can!
When setting up a new website for the purposes of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail autoresponder program.
Lead Generation Website Autoresponders
There are lots of excellent companies that may handle all your mails and these programs can be engineered to send out a sequence of pre-written messages as quickly as someone signs up.
In most cases you can choose to require a double opt-in process to help protect you and your prospects from getting penalized due to spam disputes or not. I've found requiring prospects to confirm their request for some more information significantly decreases the number of leads you will at last get.
You will also need to write your e-mails to provide valuable content - not only a sales spiel. Think about it. How long do you stay subscribed to an e-mail list that offers nothing less than a crass sales message every two days?
Consider also the information you ask for when you design your opt-in box. Folks don't appreciate giving out too much info at first, but always get the subscriber's first and last names and you can have a box for any other info relevant to your business.
For instance, you might have a drop down box that lists the products on your site and from you can find out specifically what information your customer is attempting to find. If you have six different products you can then build 6 different list in your email program and target information and other products in particular to those people.
If you set up autoresponders or any type of email campaign, it is vital that your emails are checked and checked again. Many folks aren't impressed by spelling errors, and rather more won't read an e-mail that's a mile long. Make your emails accurate and to the point, and drafted in short paragraphs, in simply digestible chunks.
Once your list has grown to a respectable size, you can also send out a once per month newsletter, informing subscribers about new goods and services you have added.
Address your customer by his first name, not "dear subscriber" as is often seen, and write your copy as if you are writing to a chum, don't blind subscribers with "get this" or "buy this", it turns folk off. The best way effect a sale is by helping people, by giving them topical info and anything free is always good, for example a free e-book.
Make sure that everything you send your subscriber is important and of worth. If your "unsubscriber" list builds too swiftly, that may be a sure sign you are doing anything wrong, though you'll always get some people who unsubscribe.
So understand that your auto responder and the mails you send out are at the very heart of your lead generation website. You wouldn't have a lead generation website without it. So spend a while tweaking and refining this facet of your system. Don't just throw out some e-mail pitches. Relate. Form a relationship. Ask for feedback and collusion.
A lead generation website never sleeps so you can!
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