When does this Google madness end? No-one knows. Everybody is on board though attempting to grab whatever piece of return they can from Google Organic results. Hey, it's free, what else do you need? If you are an entrepreneur who has leapt into the net waters, I'm sure that you are irritated as hell hearing 1,000,000 ideas and million techniques from 1,000,000 people. And you also know that there's no such creature as "free advertising" in our world, at least not yet. So until then, you may want to continue reading.
"The secret to SEO" This is a boring title basically due to the fact that it sounds a bit like a universal become wealthy theme that we, American citizens are liable to on a daily basis. So all you business owners and work from homers must listen to me. There's No SECRET TO SEO. It's very basic and I am certain that you have read this in plenty of places; it's content. But many sources fail to mention that it must be relevant content. I tell each of my clients a similar thing and it has 3 major clauses;
1- Original Fresh Content
2- Recognition of your internet site
3- Upkeep
4- Existence
Original and Fresh Content isn't quite as simple as it sounds. We are talking about unique info that may move folk to your internet site and avoid some black and white animals like the Panda and Penguin algorithms. See, the difficulty with several companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So , my approach is, why not build an internet site that actually is optimized for humans? When you do this, you are mechanically looking after the optimization for Google. Come on people, everyone knows that Google has game and they are accelerating their technology every day finding ways to get rid of this "optimization" deal. Google is generally on the side of the users and never the advertisers keep that in mind.
Guess what, once you have original and new content, folk are going to want to go to your website and link to your website. Hey, we just took care of Recognition also. I don't say you do not have to work on the link exchange thing but I promise that it will be nominal. Also you want to avoid link farms, link exchange offers and coughing up for links. So I hear that question , how else am I going to bring links to my site? The answer's content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Listen to me; all of these will bring links to your internet site. All you've got to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.
Now you are thinking, "That's it; I have the content and the links, I am the king of Google". That'd be wrong. Always remember that while you are doing content and recognition, there are 1,000,000 rivals doing that and more. So you would like to Maintain your content. You want to update it each week so every time Google spiders come to go and visit your internet site, they find new handy information. Keep up with everyday life and updated reports. For example, if you sell farming supplies and the price of grain goes up, you should author a piece and put it in your website. Also publish those articles on other articles sites. You will find these sites easily with a "article submit" search on Google.
And the last although not least would be Existence. I do not wish to get all philosophical on you but you must have some kind of existence online. Try to search for your company name on Google and see how many results that you get; that's your existence. You could also name this one "Brand Recognition". You wish to increase that so when somebody searches for farming supplies, they must see your name. You can do that easily by creating articles and Press Releases on a once-a-week basis. The more you write, the more circulation you will get. If you have a great piece of article or info, get a listing of media outlets such as local and state newspapers, and fax it to them. They just might bite pick it up. Don't ever forget to include your internet site at the end as a source and you could have yourself a million greenback making, traffic getting site, Google top ranking website!
"The secret to SEO" This is a boring title basically due to the fact that it sounds a bit like a universal become wealthy theme that we, American citizens are liable to on a daily basis. So all you business owners and work from homers must listen to me. There's No SECRET TO SEO. It's very basic and I am certain that you have read this in plenty of places; it's content. But many sources fail to mention that it must be relevant content. I tell each of my clients a similar thing and it has 3 major clauses;
1- Original Fresh Content
2- Recognition of your internet site
3- Upkeep
4- Existence
Original and Fresh Content isn't quite as simple as it sounds. We are talking about unique info that may move folk to your internet site and avoid some black and white animals like the Panda and Penguin algorithms. See, the difficulty with several companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So , my approach is, why not build an internet site that actually is optimized for humans? When you do this, you are mechanically looking after the optimization for Google. Come on people, everyone knows that Google has game and they are accelerating their technology every day finding ways to get rid of this "optimization" deal. Google is generally on the side of the users and never the advertisers keep that in mind.
Guess what, once you have original and new content, folk are going to want to go to your website and link to your website. Hey, we just took care of Recognition also. I don't say you do not have to work on the link exchange thing but I promise that it will be nominal. Also you want to avoid link farms, link exchange offers and coughing up for links. So I hear that question , how else am I going to bring links to my site? The answer's content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Listen to me; all of these will bring links to your internet site. All you've got to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.
Now you are thinking, "That's it; I have the content and the links, I am the king of Google". That'd be wrong. Always remember that while you are doing content and recognition, there are 1,000,000 rivals doing that and more. So you would like to Maintain your content. You want to update it each week so every time Google spiders come to go and visit your internet site, they find new handy information. Keep up with everyday life and updated reports. For example, if you sell farming supplies and the price of grain goes up, you should author a piece and put it in your website. Also publish those articles on other articles sites. You will find these sites easily with a "article submit" search on Google.
And the last although not least would be Existence. I do not wish to get all philosophical on you but you must have some kind of existence online. Try to search for your company name on Google and see how many results that you get; that's your existence. You could also name this one "Brand Recognition". You wish to increase that so when somebody searches for farming supplies, they must see your name. You can do that easily by creating articles and Press Releases on a once-a-week basis. The more you write, the more circulation you will get. If you have a great piece of article or info, get a listing of media outlets such as local and state newspapers, and fax it to them. They just might bite pick it up. Don't ever forget to include your internet site at the end as a source and you could have yourself a million greenback making, traffic getting site, Google top ranking website!
About the Author:
DCS Birmingham local promoting agency based in the West Midlands. We provide SEO, PPC, and web design in Birmingham.
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