Monday, April 23, 2012

Integrate Mobile Marketing Into Your Next Marketing Campaign

By Bob Apalategui


The decision to use a mobile marketing campaign can greatly benefit most businesses. Being successful takes a lot of work. It can be an overwhelming to consider all of the possibilities at first. Read on for some solid information about harnessing profits through mobile marketing.

It's important to not upset people by inundating them with the same offer over and over again. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. The best results are from customers feeling they have to react fast to take advantage of an offer. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.

You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. For this reason, your website and your ads can look quite different on various devices. At the very least, you should test on all of the most popular devices.

Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.

Your campaign should be perceived as useful by your audience. When you are expanding outside of your friendship circle, you need to grab their attention. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

Make sure that any mobile apps your company releases deliver a service your customers want. If your customers feel that your app is unnecessary, they will not use it.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.




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