Sunday, April 1, 2012

Five Of The Best Social Media Marketing Sites And The Marketing Tools They Bring

By Alex Hunt


The best social media marketing sites are being used every day by businesses to get the word out about what they can provide customers. Because individuals use social networking every single day to keep in touch with friends and family, to play games, and to participate in groups and causes, there is no having to chase down the target group all around the Internet.

With this said, it is good to know what sites are going to yield the best results and how it is they give those results. Each operates differently to reach an audience and some have tools that help target a specific group of individuals. These targets can be geographically-based or based upon other factors, depending upon the industry and what is being offered.

So the number one social network businesses can successfully market through is Facebook. In recent years it has become quite popular and offers many tools for businesses to reach consumers. Many of them are free. For instance, the creation of groups, fan pages, and news feeds is completely free. For those wishing to take advantage of pay per click advertising, also referred to as PPC, on the 250 million user network, that does come with a cost that the advertiser determines.

The second most popular is Twitter in which individuals microblog by posting status updates of 140 characters or less. Individuals choose whether or not to follow a certain company, but they usually follow the company if the company follows them first. From there, followers can be updated in real-time about deals and specials. This is a cost-effective way to advertise because it is free.

The number three website is LinkedIn, which is a method to connect professionals to one another. Potential clients can find services and services can find clients. The detailed profiles that are posted allow individuals looking for different things to find what they are looking for. There are many professionals that even find jobs in this manner.

The fourth is MySpace. MySpace is one of the original and most successful social media websites. Although it has lost some of its market share to Facebook, the traffic is still there and so is the advertising power. PPC advertising is available in addition to the free classifieds, forum access, and the ability to create groups and pages that targeted audiences can follow. There is also the ability to connect with other groups and use the bulletin board feature for quick updates.

The number five most popular is Digg. If the website of a company is listed on the Digg homepage, then it is going to get more traffic. This is a site that works well for bloggers that write keyword-oriented blogs. Those with links posted on this page are those that can bring in traffic, which will convert into a profit.

All five of the best social media marketing sites offer businesses the ability to easily target a specific market. The only catch is that pages need to be frequently updated. Daily activity is a must. That way the best social media marketing sites will provide the results that are desired. What is impressive is the fact that there is little or no investment needed to reach so many consumers at once.




About the Author:



No comments:

Post a Comment