Wednesday, June 15, 2011

Facebook PPC Tips in Practical Work

By Dmitry Vasenyov


Millions of people visit the Facebook site daily, and it means that your pay-per-click advertisement may have great interest. But to make your add work properly, you have to know what you are doing.

Use following basic Facebook PPC tips that work effectively. From the beginning you have to determine which way you need to go. You can deal with CPM (cost per impression) or CPC (cost per click).

CPM ads are better for recognition of the brand but if you want to boost sales and, CPC advertisements are more effective. So, first determine the purpose of your add.

You do not really need a large budget to advertise on the social media site. It is good of you have some money to spend, but you do not need much money and your budget will not be overtaxed.

You need $1.00 per day is what you need for advertising program. It means only a couple of cents for CPM and CPC. However, the lower your advertising budget is the fewer exposures your ad receives.

A very effective tool for targeting potential customers is a possibility to aim your advertising at people with specific interests, or with a certain marital status, or with other definite factors.

Facebook gives you enough advertising space and you should use it effectively. Facebook gives you more additional space than other social media sites.

Using Facebook's Tools, you will be able to track your advertisement and see how effective it is. You will see how many people saw your ad, the number of users who clicked on your advertisement, your click-through rates (CTR) and some other raw data. You will get information about types of folks that saw your ad and what types clicked through. Your balance in your advertising account will be seen too.

And one more useful advice. Try to be attentive to your Facebook PPC advertising work. Keep your ad fresh because every ad has its lifespan.




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