Tuesday, May 24, 2011

Packaging in Chicago Made Quick and Easy

By Melinda Stockton


Packaging in Chicago is the process of wrapping products in an effective and protective way for distribution, selling and storing. Different products need to be packaged in various ways. For example food would need to be enclosed in a way that it is kept fresh whereas glass sculptures would need to be kept safe from the danger of breaking. In this sense packaging needs to be functional for different products.

Merchandise needs to be wrapped in an efficient way. If there is a large amount of small toys to be transported it is more economic to store them together. Instead of placing each toy in its own box it is better to place a group of them together. The label should state how many toys are in each box and of what color or form they are. This is space saving and more effective.

Covering also requires a lot of creative design. It is the outer body of everything on the market and therefore needs to be relevant and appealing. Before a customer decides to purchase a product they usually like to read what is said about it on the labeling.

When designing the outer body of a product it is important to make it easy to read, prominent and informative. In the case of food, people want to know what ingredients were used so you should state that on the wrapping. Other examples such as an electrical device should depict what hazards or dangers there may be and how it should be used.

Your covering should make people want to buy your product. It should include everything anyone would need to know like how it should be transported, used or thrown away. Design it in a way that it can be opened, stored, sold or handled easily.

There are certain guidelines that should be followed when packaging in Chicago to obtain the best results. Think of all the different aspects and your final packaging should be useful and noticed.




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