Friday, May 13, 2011

How to Write the Ultimate Landing Page

By Javier Mantyla


Creating an effective landing page is something that is as essential as getting relevant traffic to your ad. Everything on your landing page must make your reader gravitate towards your call to action. The goal of this article is to provide an insight into how you can craft an ideal, professional landing page without having to settle for shoddy work.You can use Landing pages to promote new product launches such as Income Entourage.

Make Sure it is Easy to Scan: The most important topics of your landing page should be in the first paragraphs, then supported by bullet points that are logical. Most of your visitors won't read your copy word to word. This is just the truth. So, you should concentrate on producing a landing page that is easy to scan and make certain areas of the landing page the focal point. Any visitors that skim through your page will instantly know what your page is about. If you look around, you will see that most of the better landing pages are not really done to get people to read them, but to give out information instead.

Concentrate on the Beginning and Ending: People who are familiar with landing pages will tend to look at the first area, not look at the middle section and then look at the last area. As a result of having this information, you should make sure that your most essential points are listed in these areas. If the best material is placed in the middle area of your landing page, what will happen next? It mostly won't get read. You should try to keep your beginning of your copy persuasive so that your visitor gets interested to read further. Keep the endings persuasive as well so that they don't leave without taking action. If you want to use Landing pages to its full effect make sure that you utilize it to advertise new product launches for example Wealthy Affiliate Bonus.

Weave in Your USP: All landing pages should focus on blending the USP correct into the copy. In other words, the unique selling point of your offer should shine through your landing page. This is so that you visitors can determine what makes your particular so unique. If your landing page does not have any different offers or looks like other landing pages, then your prospects do not have anything different to take with them when they leave your page. They will not be thrilled with your landing page. In the end, this means that your rate of conversion will go down. There has to be some USP about your offer. Figure out what it is and create ad copy based upon it.

So, there you have it. So apply these few tips to get a better conversion rate and then create landing pages that are better than the competition.




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