Monday, May 30, 2011

Increasing Your CTR When You Run an AdWords Campaign

By Wayne Barry


Designing a successful AdWords campaign is a matter of taking every possible step to get a better rate of conversions and clickthroughs. Your goal should be to get the most out of your investment. So how do you really go about boosting the CTR of your ad? How can you make your results more targeted? Let's find out in the following article ...I've discovered that tips mentioned in the following paragraphs are good for Seonuking Bonus.

Target Long Tail Keywords: It's a known fact that by targeting keyword phrases that are highly specific you'll be able to reach out to a more targeted set of your audience. "Long tail" keyword phrases usually have a lower number of searches but since they are highly specific you have a better chance of users actually clicking on your ad. You will also pay less for these keywords, because they have less competition. You will also be able to improve the placement of your ads and lower your expenses because you will have a better quality score with these ads. Could you ask for anything more? All you have to do is some in-depth research to find long tail keywords that are laser targeted. The more relevant they are to your landing page, the better.

Highlight Your Ad: When you search for a keyword using Google, you'll find that the keyword you're searching for will be highlighted in the ad if it appears in it. When you position your keyword correctly in the headline, description and display URL, you'll be able to take advantage of this highlighting feature and create a strong impact on the end user. Something this simple is powerful for drawing the eyes of your audience to your ads and away from your competitor's. Because you're highlighting the fact that you have exactly what people are searching for online, this makes it a truly powerful method for gaining the attention of the audience you seek.It's amazing at how easily things can be improved when looking at Woman's Wealth System.

Considering testing your ads with search network. If you want to get the best bang for your buck you're going to have to test your ads before you wind up paying for ads that aren't effective. There's no way to tell ahead of time if it will boost your sales or impact them negatively. The more you test, the clearer the picture will be as to what kind of CTR you can expect from your campaign. You'll discovered that there are some keywords and phrases that work brilliantly for one campaign but not in others. The benefit of testing your campaign with a search network is that if you get a good CTR, you'll end up paying less for the clicks if you focus on creating a compelling copy and make your landing page relevant.

Every single tip that we discussed in the above article is easy to apply to any AdWords campaign, and will end up getting you a higher clickthrough rate. To get the best results, on the other hand, with your campaign you need to consistently employ the tips offered as it's the only way to gradually increase your CTR. Right from the headline of your ad to the description, everything needs to be tested and tweaked regularly so that you improve your return on investment from your campaign overtime.




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