Sunday, April 3, 2011

The Success of Ray Ban

By Ewan Warner


One of the most popular sunglasses manufacturers, worn by celebrities all over the world, is Ray Ban. An astounding number of celebrities will do anything to be seen wearing the latest Ray Ban sunglasses when they are in public and it comes as no surprise.

High profile celebrities always need to be at the height of fashion, from their shoes right up to their sunglasses. Wearing the right sunglasses with the right outfit will make the difference between a good look and a great look and not all celebrities are able to pull it off. However the most popular and stylish celebrities are all seen wearing Ray Ban sunglasses frequently thanks to their effortless style.

The sunglasses have become so desirable that even politicians can be seen wearing a pair, most notably Barack Obama. The President has been seen wearing a pair of Ray Ban sunglasses at a number of public outings.

Ray Ban has developed a reputation as being one of the most masculine brands available - a "man's brand". However their effortless style can't keep high profile women away and it was only a matter of time until female celebrities could be seen wearing them.

The number of young and famous males that can be seen wearing a pair of Ray Ban sunglasses is also astounding. The brand has done a great job of exposing their products to the younger generation by endorsing celebrities such as the Jonas Brothers and Zac Efron, putting their sunglasses in front of their teenage fan base.

However not all celebrities have the same impact, and Ray Ban do a great job and choosing only the right celebrities to endorse their sunglasses, keeping the trends and styles running through from their production line all the way down to who wears the products. However, with the desirability factor of Ray Ban sunglasses, it's no surprise to see that even celebrities want to be seen wearing them.




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