Tuesday, April 19, 2011

Article Writing - An Effective Search Engine Optimization Strategy

By Dhruv Patel


An online business can be exposed to the audience and acquire good ranking in search engine by following various methods. But the most common one and cheap strategy that are followed by internet marketers is article writing.

Article Writing stands as the top strategy because the expense is nil in this method. But, the article should be of high quality. Only when your article is created with good grammar, free from spelling errors and valuable information you will succeed in your business. If you want to promote your sales target, popularize your business in the internet or achieve good ranking position, you should follow the effective article writing.

When you write articles make sure that the content is not copied from any other site. The information you post in your article should be new and keep the audience engaging. The article writing stands as a pillar which is also used for search engine optimization purpose. If you could not generate traffic to your site, then use the search engine optimization articles. When you write articles with guidelines of search engine optimization and submitted in more directories, your site will get visibility in search engines and viewed by more people.

Article writing is also called backlinking strategy. Backlinks are healthy way to generate traffic to a site. Article writing is one of the cheapest offpage optimization that is preferred by the web owners to increase the traffic by building quality links. The quality and organic backlinks will not only generate traffic, but also push your site to the top position in search engines.

The article writing should be well written using the search engine optimization techniques. To make your article SEO optimized, you should select few keywords for your article that is related to your business. The keyword thus selected should be used in your article to make it search engine friendly.

The keyword density should be rightly followed and the average range of the keyword density for an article is in between 2 and 5%. Using the keyword more than that or less that will destroy the quality of your article and your article will not appear in the search engine results page.

Keyword inclusion is very crucial in your article writing, but your article should not look artificial with the excess inclusion of the keyword. The keyword should not be used in all the lines and you should know how to spread it in all the paragraphs. The keyword inclusion is necessary to increase the incoming traffic to your site.

You can use more than one keyword in the article writing. When you use unique keywords you can impress the readers as well as get exposure in the search engines. The keyword should be definitely included in the article title, first and last paragraph of your content. There are numerous renowned article directories like ezine, articlebase etc. where you can submit articles on any topic and generate traffic.

The article should be written in the right format. Split your article into 7 to 8 small paragraphs to make it impressive. If you are offering tips through your article, present it through bulleted points.

When the article is valuable and search engine optimized, your website will generate good amount of traffic.




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