When people started printing on plastic cards it was a new industry that started off slow and then took off. Consumers loved that they were saving money, stores loved the renewed loyalty and consumer retention, and companies making them enjoyed the extra business. It was a boon for everyone and showed no signs of slowing down at all.
The strategy they found was to reward their customers with discounts for showing their loyalty to that particular chain of stores. They would give them a plastic card for them to carry around in their wallet or purse and they would scan it every time they came in to shop. With every purchase earning them a certain number of points all saved to the account represented by the card.
Of course the stores did not like these ideas so they needed a way to combat this. What they did was they figured they would reward loyalty by giving people points and rewards or coupons for that loyalty. They would facilitate this by using little credit card like cards that a customer could scan before checking out, thus starting their discount prices.
These programs worked wonders and people were coming back to the stores in record numbers. Of course whenever something works well in one place, people notice. That is precisely what happened because it did not take long for other retail stores to notice what was happening and want in. So they found ways to get their own cards and start their own programs.
This feeling of belonging was just what they needed. With a renewed outlook on the stores they visited and a chance to save extra money without having to go through the hassle of clipping coupons and carrying them around, people loved it and it showed in the sales. People were starting to come back to the single stores again.
It was perfect because now it was always with the consumer no matter where they went and it acted like a moving billboard for the retail location. Everywhere the consumer was and had their key chain out on a table or in their hands, people could see and read the card that was hanging from it. They could see that their friend shopped at a particular store.
The savings were noticed by more than just customers too. Other businesses noticed that people were shopping differently and they knew why. They saw the loyalty cards and wanted in on the action. They wanted the same rewards that the other retail outlets were enjoying. They quickly realized that you do not have to be a grocery store to make these programs work.
Printing on plastic cards was booming for everyone. The stores loved it because it was helping them make money by retaining their consumers and generate loyalty. Customers loved it because they saw it as a great way to save money on expensive items. Everyone got into the action and everybody was reaping the benefits. After a few years it seemed you could not go anywhere without seeing these on someone's keys.
The strategy they found was to reward their customers with discounts for showing their loyalty to that particular chain of stores. They would give them a plastic card for them to carry around in their wallet or purse and they would scan it every time they came in to shop. With every purchase earning them a certain number of points all saved to the account represented by the card.
Of course the stores did not like these ideas so they needed a way to combat this. What they did was they figured they would reward loyalty by giving people points and rewards or coupons for that loyalty. They would facilitate this by using little credit card like cards that a customer could scan before checking out, thus starting their discount prices.
These programs worked wonders and people were coming back to the stores in record numbers. Of course whenever something works well in one place, people notice. That is precisely what happened because it did not take long for other retail stores to notice what was happening and want in. So they found ways to get their own cards and start their own programs.
This feeling of belonging was just what they needed. With a renewed outlook on the stores they visited and a chance to save extra money without having to go through the hassle of clipping coupons and carrying them around, people loved it and it showed in the sales. People were starting to come back to the single stores again.
It was perfect because now it was always with the consumer no matter where they went and it acted like a moving billboard for the retail location. Everywhere the consumer was and had their key chain out on a table or in their hands, people could see and read the card that was hanging from it. They could see that their friend shopped at a particular store.
The savings were noticed by more than just customers too. Other businesses noticed that people were shopping differently and they knew why. They saw the loyalty cards and wanted in on the action. They wanted the same rewards that the other retail outlets were enjoying. They quickly realized that you do not have to be a grocery store to make these programs work.
Printing on plastic cards was booming for everyone. The stores loved it because it was helping them make money by retaining their consumers and generate loyalty. Customers loved it because they saw it as a great way to save money on expensive items. Everyone got into the action and everybody was reaping the benefits. After a few years it seemed you could not go anywhere without seeing these on someone's keys.
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