Monday, August 12, 2013

Video Marketing You Shouldn't Miss

By Ron Griffin


Video marketing is very popular. In essence, it refers to the use of online videos to promote a business. If you use it correctly, it can give you great results. In the next few minutes, you'll discover some of the best and brightest tips for marketing with video.

If you're creating a marketing video, make it concise and short. Many people are not willing to spend a lot of time watching a video online. Longer subjects can be cut into a series of videos.

YouTube offers great editing features for users. You can put annotations on a video, for instance. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.

Optimizing your videos is very important. Use a different title and description as you load your videos to different websites. Use targeted keywords and effective video production. Make sure your viewers can contact you easily by adding contact information.

Video marketing is a great way to stay in touch with your audience. You can ask for questions or comments and respond to these in short videos. If you need to generate some interest, give people a chance to win a free product if they send you a question.

You do not need to spend a fortune to create a high quality video. If your video is in focus and balanced, there's no need for professional equipment. A long, involved script and a great deal of experience is not required either. Simply act naturally and speak directly towards your camera. You might not need to do even that much. Often, screenshots and/or PowerPoint presentations are just as effective.

Video marketing provides the means to let you market your products and provide usage tutorials. Try to give a demo on how to use the product and shows it is a good light. Seeing how products work is terribly effective at convincing people to buy them.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.

Take the difficulty from your life and create a video to promote your services. Be creative when using any or all of the tips above. You dedicate blood, sweat and tears to the business, so make sure your video is no different. You may find that it is a critical element of your ultimate success!




About the Author:



No comments:

Post a Comment