Saturday, July 27, 2013

How To Double Your Exposure With Article Marketing

By Joseph Stan


Article marketing is still one of the most effective strategies to drive traffic and get backlinks for SEO purposes. Usually article directories are very active and receive tons of targeted traffic from search engines and users. The more articles you have on these directories the better your chances of getting more traffic. Some of these directories go through a special approval process but most are very simple to get accepted.

A good tip to bring traffic is to create controversy which is a great way to boost readership. Create arguments for or against a celebrity's actions or a particular company's products, depending on your niche. This helps you get more publicity since others will then link your personal blog. Be bold in your topic choice but avoid offending your target audience. It is always smart to stay generic online and not take sides to attract a wider audience.

Post the articles you write on your site first, so you can get some SEO "juice" this way. This helps by giving you more traffic and better search engine rankings. The search engines are drawn to sites that are updated regularly so by posting your articles you are putting yourself in view of higher rankings on their algorithms and places like Google.

A good tip is to make sure you include your bio information in the directories you use the most. Your profile will tell your readers that find your articles that you are a real person and also include a link to your site. This process makes it easy for all your readers to put a face and site with your content.

When you learn how to write information packed articles you will notice your traffic and followers will increase. People don't like articles that sound like ads or promotional sales letters. If you supply your reader with the information he is looking for in your article chances are he will be more open to your recommendations and advice you share in that article.

Article directories are designed to be used by people who simply want to share content and opinions for free in exchange for traffic and link juice. The more quality content you have available out there the better your results will be in the search engines. In the end is about driving targeted traffic and generating more sales through your articles.




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