Working with business owners who share common values and a similar customer profile to yours is one of the fastest ways if finding new customers for any business. Having relationships that allow for mutual benefit means it's easy to refer people to each other so you can both generate more business. All while giving your customers a higher level of service.
If you are like most business owners, you probably don't get out of your business enough to do any kind of networking, because you feel you are too busy with the day to day operations to do anything about it. The thing is, getting out of your business regularly and seeing what's happening in the outside world is critical if you want to keep growing and prospering in a world that where competition is increasing all the time. Here are three ideas you can use right now to get started.
1. Do Most Of Your Network Building Online
LinkedIn has now added over 100 million members since it launched a couple of years back, and while it was pretty much ignored initially, recent updates make this social media platform a fantastic place to meet other business owners in a professional environment. Spend some time there each week and you'll start to see potential opportunities and synergies everywhere. Linkedin is a terrific tool for networking if you approach potential partners from a position of service instead of coming across as just another a salesman.
2. Don't Go On And On In Your Elevator Pitch
Don't confuse people you are talking with at networking events with complicated plans or explanations. Develop a short, punchy 'elevator pitch' that explains who you serve and what you do. That will help people 'get' you and your business immediately. They should be able to quickly see how you can help them, or they may know somebody else who needs your product or service.
3. Offer To Help Instead Of Trying To Sell
When you decide to do this and start meeting with new business owners once or twice a month, it's really important that you first of all show the how much you could be of service to their business. Don't go talking about yourself and your business, but instead ask them questions about themselves what they do instead. Give them snippets of valuable info they can use improve their business right away, and they'll pretty quickly see you as someone who can help them rather than just a person who's out to push their own interests.
The Future Of Business Growth Lies In Relationships
So now it's time to spend an hour or so to create a short, compelling description of what your business does and how you help people. Use your Elevator Pitch when you meet people in person or as part of your message when you approach them on Linkedin. Business networking done in this way can be a huge win-win for everyone - you and other business owners, and most importantly, your customers. Do a marketing test and let me know the outcome. I think you'll be very happy with the result.
If you are like most business owners, you probably don't get out of your business enough to do any kind of networking, because you feel you are too busy with the day to day operations to do anything about it. The thing is, getting out of your business regularly and seeing what's happening in the outside world is critical if you want to keep growing and prospering in a world that where competition is increasing all the time. Here are three ideas you can use right now to get started.
1. Do Most Of Your Network Building Online
LinkedIn has now added over 100 million members since it launched a couple of years back, and while it was pretty much ignored initially, recent updates make this social media platform a fantastic place to meet other business owners in a professional environment. Spend some time there each week and you'll start to see potential opportunities and synergies everywhere. Linkedin is a terrific tool for networking if you approach potential partners from a position of service instead of coming across as just another a salesman.
2. Don't Go On And On In Your Elevator Pitch
Don't confuse people you are talking with at networking events with complicated plans or explanations. Develop a short, punchy 'elevator pitch' that explains who you serve and what you do. That will help people 'get' you and your business immediately. They should be able to quickly see how you can help them, or they may know somebody else who needs your product or service.
3. Offer To Help Instead Of Trying To Sell
When you decide to do this and start meeting with new business owners once or twice a month, it's really important that you first of all show the how much you could be of service to their business. Don't go talking about yourself and your business, but instead ask them questions about themselves what they do instead. Give them snippets of valuable info they can use improve their business right away, and they'll pretty quickly see you as someone who can help them rather than just a person who's out to push their own interests.
The Future Of Business Growth Lies In Relationships
So now it's time to spend an hour or so to create a short, compelling description of what your business does and how you help people. Use your Elevator Pitch when you meet people in person or as part of your message when you approach them on Linkedin. Business networking done in this way can be a huge win-win for everyone - you and other business owners, and most importantly, your customers. Do a marketing test and let me know the outcome. I think you'll be very happy with the result.
About the Author:
Learn more about using relationships to grow your business by reading this accelerate high growth business training review. And stop by this site where you can learn more about Eben Pagan's Accelerate training and what it can do for you.
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