Thursday, April 4, 2013

4 Ways To Make Your Retail Shop Inauguration Successful

By Amy Alvarez


The first day of operations of a retail shop is a significant occasion not just because it marks the realisation of a dream; it is also the shop's debut into the neighbourhood/market. This is the day when first impressions about the company and its products will be made. This is why it's vital for business owners to carefully plan their shop's inauguration. If you're opening yours soon, below are a number of tips on how you can do it with a bang.

Do the preparations early. This isn't just the key to a successful event but also a hassle-free prep time. Realistically speaking, a shop's grand opening requires at least three to four months of preparation. Following this schedule grants you enough time to cover all bases " prep the venue, look for suppliers and send out invites.

Choose the best suppliers. Identify the suppliers and service providers you need for the event and ask for recommendations from friends. In this type of event, the usual suppliers needed are caterers, tables & chairs rental companies and flower shops. Also, don't forget to search for a reputable generators rental company. Basically, getting the services of a company that provides Generators for rent is the best way to ensure that power interruptions would not ruin your event.

Invite guests. Ideally, invitations should be sent out five to six weeks before the event. After sending out invitations, never fail to follow up, especially on your VIPs. It's also a good idea to give them a 'reminder call' days before the event. In addition to friends, business partners and potential clients, try to invite renowned personalities and media people as this can add credibility to your business.

Generate buzz. Give people a very good reason to attend your event; moreover, ensure that they won't regret doing so. Prepare fun games and hand out freebies or samples of your products. For this event, make it your primary goal to give your guests something to rave about. Ensure that this occasion is wonderful enough for your guests to promote your shop/products to people they know.




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