Monday, April 1, 2013

Are Coupons A Savings?

By Bailey Johnson


Our Sunday paper is always been chunked full of coupons. Manufacturer, store and restaurant coupons are loaded in this paper. As I stand in line at the grocery store with my paper, I see people using extra strength to lift this ton of a paper held together with a thick red rubber band into their basket.

As soon as I get home I go straight to the middle where all those amazing coupons are located. I began to search through grocery ads, to see if I can match the coupons to the items in each grocery store sales paper.

My preferred grocery stores are Publix and Kroger. I looked in the 2 sections that contained the coupons and made my list with Publix and Kroger's grocery ads. I matched products with the coupons as I identified my shopping needs for the week.

I made my selections and headed to the grocery store. I had my grocery list, and my coupons, ready to shop. My usual pattern for shopping in this particular Publix store is once inside the store I turn to the right and select my fresh vegetables. Looking at my grocery list, I needed romaine lettuce, tomatoes, bell peppers and onions. None of these items had a coupon. I continue to the meat section. I needed chicken breast because I make my own chicken fingers and nuggets (that will be a later post) and a beef roast. I continue to the fish section and pick up salmon. Again, none of these had a coupon.

Referring back to my grocery list, I need oatmeal a popular breakfast cereal in my house. Once in the cereal isle I see I have a coupon for name brand oatmeal. Great, I can finally use my coupon! My coupon was for $.45 off, and the name brand oatmeal was $3.29. Looking on the row below I found the Publix brand which was $2.39 without the coupon. My family will eat the Publix brand as well as the name brand oatmeal, but does it really make sense to buy the name brand for $2.84 with the coupon? No. And I did not.

I know that not all conditions are like this, but thinking back at the coupon pages in the paper, many of the coupons I noticed are for prepackaged, processed foods. Do not think I'm the type of mom who thinks that everything should be homemade, but some things are not that complicated to prepare (again, that is another post). I am sure many people such as myself made New Years resolutions to lose unwanted pounds this year. Not having coupons for fresh fruits and vegetables makes this somewhat complicated to do. To buy fresh vegetables is more costly than purchasing prepackaged foods. Eating healthy is expensive. Wouldn't it be awesome to have a coupon for $.40 off fresh string beans, spinach or mangos?

Couponing for me has not really saved me money. The items available with coupons are often items I buy for my family. Now, I know I am just one person, but as I am in the grocery store and people are in front side of me, I do not see many people using them either.

This takes me to excessive couponing. Are the individuals really eating all this food? Or are they turning into hoarders? I will confess, I have a freezer full of food that I could probably cook from for about a 10 days, but I guarantee you it does not have prepackaged meals because I had a coupon for the product.

Is it terribly necessary to use these coupons when you are hoarding food? Is it necessary to purchase foods that may not be healthy for you only because you have a coupon? Is it necessary to purchase food you will never eat? I ask these questions, because I am just as guilty as the next person, sometimes I have purchased foods just because I've had a coupon. But as I am paying more attention to my grocery bill, I am asking myself this question, is this economically a good purchase even with a coupon?




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