Sunday, December 18, 2011

The Right Way to Approach Article Marketing

By Rob Fore


Running a successful article marketing campaign is not rocket science; there are many Internet marketers who have achieved a great deal of progress only on the basis of article marketing. This is one method that's going to remain evergreen, and will never die down. Here's how you can take advantage of it for the best results...

Article marketing is a solid foundation to build out a residual income formula campaign. It sets the proper groundwork.

Quality Comes First: If you are going to create and post garbage online, then that's exactly the type of traffic you will generate. The quality of your article is as important, if not more so, than the quantity. Your goal should be to offer your readers excellent value and quality because it's the only way you can set yourself apart from the competition. There is a ton of poor quality, irrelevant content online, which search engines like Google are doing their best to remove from their pages. Article marketing can provide excellent results in the long term if done properly so you will only benefit by taking the time to write quality articles. Thus, you should never overlook quality when writing articles for your campaign.

Do What the Best Do: You should be prepared to learn from the best if you want to get the best results from article marketing. You will always be able to learn something new from more experienced marketers, no matter how much experience you have. As an article marketer, you should take up a new hobby, namely doing research in your niche and other niches as well. You will find it surprising to discover how much you can assimilate by regularly reading expert articles. You should take notes while you are learning from other people so you can apply the information to your campaigns.

You will need to analyze everything from their landing page to their resource box and the way they write their article. You want to learn as much as you can from other article marketers and then adapt their approach to suit your particular situation.

Outsource: If you want to take your business and marketing efforts to the next level while focusing on other issues, you need to outsource. If you can find good writers to create quality articles for you at a good price, you can populate the web with hundreds of articles without having to do all the work yourself. This will allow you to focus on developing your business online instead of spending all your spare time writing articles. There are plenty of freelance sites, like oDesk.com and Elance.com, where you can find great writers and obtain top notch content at cheap rates. If you have never outsourced before, you should be careful and watch how other people do it so you can do things right the first time. Ensure that you have analyzed someone's samples before you choose them for a job, so don't rush into it. Successful article marketing is more than just content - it's about getting your readers and visitors to come from everywhere. Thus, if you truly want to make an impact with article marketing, you will need to think about more than what other article marketers are doing and you will get all the attention you could possibly want.




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