Monday, January 11, 2010

Why Giving Corporate Gifts Is Still Not An Unwise Idea In Slow Economy

By Alvin Jones

Thriving businesses always rely on friendly relationships with their clients to continue performing well. If the clients are happy and continue to return for services, the company's chances of successfully enduring unstable economy improve greatly. One time-tested strategy for staying in the good books of your customers is through corporate gifts. These gifts keep the clients happy and do not hurt the company's expenditure account also.

A corporate gift should be carefully selected keeping the receiver in mind, as in case the gift does not appeal to the receiver, the purpose of giving a gift would be defeated. Corporate gifts could be distributed for the promotion of a new product or service launch or given on special occasions such as New Year to show clients recognition and effort to maintain a long term relationship.

Corporate gifts can range from inexpensive products like coffee mugs, small gift items and stationery to more expensive and classy items like a bottle of good wine. The gift could be sealed with the company's logo to make sure that it stays in the mind of the receiver for a long time.

Think about a gift that gives when you are thinking about corporate gifts. More and more people are switching to different ways of thinking and want others to benefit. Buy1GIVE1, KIVA and Change The Present are organisations that can offer gift value to your customers and staff. Check Buy1GIVE1 out at www.b1g1.com.

However, it is very important to check the quality of the gift because it represents the name and reputation of the company. The quality of a gift plays a very important role as you don't want the clients to misjudge the gesture of gifting. In times like these when organizations are confronting economic problems and are looking out for cost effective solutions, it is better to avoid making a bad impression on your clients.

Corporate gifts demonstrate qualities that make them a powerful and great marketing tool. Even though they can act as a double edged sword if used inappropriately, but by exercising a little caution, they can work wonders for a business in times of recession.

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