Saturday, January 23, 2010

Create An Author Expert Media BIO In 10 Easy Steps That The Media Will Love

By Annie Jennings

When creating a author expert media bio for book promotion or business promotion keep in mind that the primary goal is to include the information the media needs to know make a decision whether to consider you for the media opportunity. The first thing to do is to lead with your most impressive achievements, your education, your degrees, your credentials and awards or recognitions.

2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have.

6. Appearing on radio shows, TV shows or being the author or quoted expert is media such as newspapers, magazines or been showcased online, now is the time to add it into your bio. Media is a powerful positioning tool and list your media appearances. You can include the name of any exceptionally well-known media but only include the top media. You can get into more detail on your website in an expanded bio. 7. Keep your media bio focused without distraction. Personal information such as where you were born, your hobbies should not be in your media bio unless it supports your overall subject matter. You can add more personal info on your website, if you like.

8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it "expanded bio" so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.

10. In closing, your bio is an essential tool in getting booked as an author or getting booked on media as an expert commenting on a news story. The media will read over your bio and decide. Always have your professional picture ready to send to the media. Take the time, in advance, to get a professional headshot created as the media moves fast and when they ask for your picture, you will need to send it to them immediately.

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