Sunday, November 15, 2009

How Promoting Using Magnets Can Help You Grow Your Brand

By Josephus Bonollai

Of all the appliances you have at home, the refrigerator would be the one that presents the most promotional magnets. Some of these magnets must have been with your family for decades and have survived many a refrigerator and are probably older than you.

Personalized magnets are a|an sure way to keep your brand in front of your customers and to be seen by new prospects. The average customer opens the refrigerator door at least three times a day. Imagine having your name and number showcased on the refrigerator door every time people in the household get something to drink or eat. Restaurants wanting to promote their new delivery number can successfully do so by simply impressing refrigerator magnets with their hotline.

Logo magnets are also the most budget-friendly way to promote your product. Depending on the material and the difficulty of your logo, a magnet can range from a dime to fifty cents. Just see how much you have stretched your marketing dollar with magnets. To exploit every dollar you spend on promotional magnets, here are some suggestions to keep in mind:

Buy in bulk: the more promotional items you buy, the better for your budget. Plus, this ensures that you will have a lot of spare magnets to hand out at any event that calls for giveaways:

Make sure your name or logo is showcased on the magnet. The idea of passing out promotional magnets is for people to get to know your service. If your client has to squint or look closely at the magnet to decipher your brand, then you need to redo your promotional items.

Select a magnet design that fits your business to a tee. Are you building up a hamburger chain? Refrigerator magnets that come in hamburger, shake, or fries shapes are sure to help customers identify your company easily.

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