Wednesday, November 25, 2009

How Brochure Printing In The Past Differs From Brochure Printing Now

By Jason Reeves

As marketing tools, brochures have never failed to register an impact on clients' minds. They can be distributed by hand or by mail to customers, or can just be kept on cash counters of stores. The need to have printed brochures has resulted in the growth of a segment of the printing services industry, which specially caters to brochures. Advancements like digital technology, design software, and the internet have radically changed the traditional processes of brochure printing.

Before computers were used for the task, brochure printing involved a whole lot of time-consuming tasks like multiple rounds of test printing, changing settings, getting film negatives, and making use of plate-making tools. Even design choices were limited, with the printers doing the bulk of the design jobs and only the most elementary input coming from the customer.

These days, the client from his office can himself format the brochure and transfer it online to the printing firm, and he also doesn't have to wait for days for the final product to be delivered to him. Technology has progressed far enough to make round the clock printing a reality, allowing any quantity of prints to be supplied to the client within a day's time.

It is important to remember that brochure printing entails not just the impression of ink on paper, but design, content and formatting as well. The use of digital technology in the printing process has radically transformed these aspects, providing a range of options, including superior quality full-colour printing, advanced and complex layout choices, and content-building packages.

Clients nowadays usually prefer full-colour brochures and digital brochures from the newest varieties of brochures offered by printing services companies. These are normally appropriate for brochures which will be distributed from medium to long-term. Any content for short-term bulk use is best promoted through the use of catchy, colourful, but brief brochures, which have only a limited print run. To create such brochures, the best method to go for is off-set printing, as a good number of prints can be created in a short time span, though it takes a little more time for all the pre-printing tasks in this technique.

Additional services are now provided by several printing service providers in addition to the quality improvements in the prints. These include circulation, direct mailing, formatting, and a lot more.

The internet has greatly altered the situation, with clients now using websites of printing firms and placing online orders after picking designs and colour schemes from the comfort of their office. Thus, brochure printing has changed a lot in a comparatively short time, and the rate of advancements does not seem to be slowing down at all.

Technology makes brochure printing as good as possible. Thus, take advantage of what technology can offer and raise your creativeness to be competitive in brochure printing.

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