AIDA is still used in real estate direct marketing because it works. And in case you are new to marketing, AIDA represents the various steps (Attention, Interest, Desire, Action) sellers shape their customers' experience to be able to sell their product.
So how do you apply this to your real estate direct mail? It's not complicated and you may be already using it without formally knowing the steps. To explain it more clearly, go and get your last real estate direct mail. Will see how you applied the AIDA direct marketing formula.
Highly persuasive real estate marketing materials should be able to instantaneously capture the readers' interest. It should not take more than 40 seconds to convince your prospect to go on reading the real estate direct mail.
Headlines have been known to pack the most power in grabbing a prospect's attention. Some effective headlines in real estate direct marketing are:" Can you use an extra $25,000.?"; "Now you can have $50,000 in just two days!"
Even if headlines only consist of a few words and you can make one in a few minutes; devote more hours and even days to coming up with a great headline. There is simply no way to create a successful real estate direct marketing program without a powerfully magnetic headline.
The headline is the most important element of any direct marketing campaign. I know that it's been said so often that it sounds trite. But it's said so often because it's so very true. Allow yourself time to develop a headline that generates the attention of your audience. It'll be well worth your time and effort.
When you start reading other people's real estate direct mails, how do they affect your interest and desire? Highlight the words which you find striking and most persuasive. Assess why these words have such an effect.
I am giving you one more idea to make your copy more impressive, which is, don't write lengthy paragraphs. Nothing can make a reader lose interest than seeing a long set of words all closely strung together.
Now that you've captured your reader's attention, and gained his interest, you need to create a Desire in him to use your service. And how do you do this? By generating enthusiasm and excitement in your copy. By formulating an argument that leads your reader to the unavoidable conclusion that your firm is the only choice for him. Not sure how to do this? Begin by making the reading of direct-mail copy your newest pastime.
And after you have led your customers to an AIDA experience through your real estate direct mail, you will be rewarded with a higher number of quality prospects and signed contracts.
So how do you apply this to your real estate direct mail? It's not complicated and you may be already using it without formally knowing the steps. To explain it more clearly, go and get your last real estate direct mail. Will see how you applied the AIDA direct marketing formula.
Highly persuasive real estate marketing materials should be able to instantaneously capture the readers' interest. It should not take more than 40 seconds to convince your prospect to go on reading the real estate direct mail.
Headlines have been known to pack the most power in grabbing a prospect's attention. Some effective headlines in real estate direct marketing are:" Can you use an extra $25,000.?"; "Now you can have $50,000 in just two days!"
Even if headlines only consist of a few words and you can make one in a few minutes; devote more hours and even days to coming up with a great headline. There is simply no way to create a successful real estate direct marketing program without a powerfully magnetic headline.
The headline is the most important element of any direct marketing campaign. I know that it's been said so often that it sounds trite. But it's said so often because it's so very true. Allow yourself time to develop a headline that generates the attention of your audience. It'll be well worth your time and effort.
When you start reading other people's real estate direct mails, how do they affect your interest and desire? Highlight the words which you find striking and most persuasive. Assess why these words have such an effect.
I am giving you one more idea to make your copy more impressive, which is, don't write lengthy paragraphs. Nothing can make a reader lose interest than seeing a long set of words all closely strung together.
Now that you've captured your reader's attention, and gained his interest, you need to create a Desire in him to use your service. And how do you do this? By generating enthusiasm and excitement in your copy. By formulating an argument that leads your reader to the unavoidable conclusion that your firm is the only choice for him. Not sure how to do this? Begin by making the reading of direct-mail copy your newest pastime.
And after you have led your customers to an AIDA experience through your real estate direct mail, you will be rewarded with a higher number of quality prospects and signed contracts.
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