Saturday, February 1, 2014

Is Video Marketing Still Effective?

By Manny Rutz


If you're a business owner, you need to seriously consider using videos in your business. Unless your target market knows that you exist, they will turn to your competitors to meet their needs. You have to stand out from your competition, so you need to try video marketing. The following is a series of useful video marketing ideas that can be a great help. Do not be intimidated by video marketing.

Many people over complicate the process of creating videos, is not about spending thousands to create a single video. It's about creating content and connecting with your audience, this can be done in a series of videos to build a relationship with your audience. You also don't need expensive equipment, in fact your smartphone already has an HD camera you can use to shoot short professional looking videos that you can use to promote your business.

If your customers do not understand how to properly use your products, a video may be called for. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well. Remember to add an opt-in mailing list form near your video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Another reason why you want to do video is because you can use resources like YouTube to create a following. By creating quality videos rich in content you can have returning viewers that might share your videos across the internet if they find value. The more valuable your content, the easier it'll be to attract subscribers and new viewers.

By now you probably can see the many benefits of using videos for your company, products or services. Videos can be a powerful way to build your brand online and generate more traffic and sales. The more you do it the easier it will be to master.




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