Wednesday, August 14, 2013

The 4 Most Important Things To Know About Search Engine Optimization

By Beverly Eskew


With the recent Panda and Penguin modifications, a number of the old tricks that used to make websites number one in the SERPs no longer have benefits. Google now requires subject matter to have a natural movement, and for site proprietors and search engine optimization specialists to focus more on quality rather than quantity. Hence, it's not the end of it all for search engine optimization. You can still make use of tactics that can help enhance your Google search engine positioning.

Users mainly care about content. They are likely to visit your site over and over again if they find your articles and other content useful to them. Content that concentrates more on quantity in place of quality are no longer the trend. Many website proprietors have the tendency to display subject matter for the sake of volume, and also to generate links for their money site. They saturate articles and other content with keywords and phrases, and care less about quality entirely for the sake of getting links. This no longer works. If your objective is to keep visitors coming in, then create top quality written content for your website.

Your site's credibility is still essential to Google. Your own authority is assessed by how many other sites connect to you, and that's only likely to happen in abundance when your website consists of quality subject matter that is useful and helpful.

If you want to improve your Google ranking you should utilize tiered link building. You make your own money website your main site, and have a selection of websites that link to it. Those sites are tier 1 sites. Sites that link to your tier 1 sites are referred to as tier 2 websites, etc. This helps avoid penalties from Google for having too many inbound links to one website.

In summary, search engine optimization techniques continue to be essential for your website in spite of restrictions on Google's algorithm criteria, but they'll only work in combination with top quality articles and other content.




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