Thursday, July 21, 2011

Make The Most Of Vinyl Banner Printing

By Nick Harris


It is a last minute move that's been forced upon you and one you're none too happy about. In less than two weeks you are going to be forced to relocate about five blocks away. It's arguably a better location and the type of move you were probably going to be seriously considering in a year's time, but that doesn't change the fact that many of your customers will only find out about it when they next show up at the door.

Had you known you'd have, of course, been telling customers for the past three months. Thankfully you have a decent amount of word-of-mouth business and a fairly healthy facebook page. As a concession from your current landlord (in an attempt to avoid possible legal action) he has agreed to let you hang a large vinyl banner from the side of the building for six weeks - a vinyl banner for which he will foot the bill.

As time is of the essence, you went online in search of a great banner printing service and very quickly found numerous very encouraging looking online banner printing websites. It appears as if this will be less complicated than you imagined. Now you need to capitalize on the opportunity; here are a few elements to bear in mind.

## Select the proper typeface

If this is the 1st time you've had vinyl banner printing carried out you will need to know that typeface is an important consideration. Your banner ought to be taken in at a glance. Which means that the font or typeface you use must be exceptionally legible. Avoid using intricate script fonts, or fonts that are too thin, or too quirky. A plain bold font, preferably set in all block capitals, is probably going to be your most suitable option. Avoid the urge to match the font of the banner to the font used on your store sign unless that font happens to be incredibly easy to read.

## Keep the message brief

It doesn't matter that you are ordering a gigantic banner on your current landlord's dime. Keep the message as brief and to the point as possible. Again, you want passersby to be able to take in the message at a glance. If you have a good logo make use of it but keep the text to the absolute essential data.

## Choose bold colors

You're looking for your banner to really stand out against the wall from which it's installed; furthermore, you want the text to stand out against the background of the banner itself. The typeface color and background color need to present a strong contrast while still being easy to read. A dark text set against a light background is often more legible than the reverse.

## Consider the necessary hardware

Whenever you are ordering vinyl banner printing, you always have to be aware of how and where the final product is going to be displayed. If your banner is going to be hung on the outside wall of a building it is going to require metal grommets on all four corners to accommodate the ropes and cords needed to secure it. If it is a large banner you might also want to consider a few wind silts to prevent an errant wind from tearing it down

Vinyl banner printing generally is a highly reliable means of communication when properly executed. Bold colorful vinyl banners are compelling and, if well placed, produce a tremendous impact. With due consideration of your choices there isn't any reason why you can't have an effective vinyl banner produced and displayed in no time.




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