Thursday, November 21, 2013

Mobile Marketing Tips & Tricks

By Joseph Stan


It's no secret that the mobile marketing industry is growing at an amazing rate. Smartphones changed everything and these days you can do anything from your smartphone. However there are incredible opportunities available now for business owners. If you have a business and you are planning to jump into mobile marketing then we suggest you read this article for some tips and strategies to help you.

One simple way to start taking advantage of the mobile marketing wave is by implementing the use of QR codes in all your printed marketing material. You can place a simple QR code in your printed flyers, business cards, postcards, catalogs and more. Tech-savvy consumers can scan the code and receive discounts or detailed information about your product or service.

One of the main things you should have for your business is a mobile friendly website that works on all mobile devices. This will put you light years ahead of your competitors and will help you gain more customers since 60% of searches online are being done through a mobile device. Investing in a mobile friendly site should be a priority for your business to get a small piece of the mobile pie.

Every successful mobile campaign should have a central location. Being mobile is a way to urge people to check out your business location, and also to stay in contact with those customers who are already avid visitors at your central location. Your entire business model shouldn't be based on mobile marketing.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis. Avoid sending texts to consumers in the early morning or late evening. If you're inconsiderate with your text timing, no matter how wonderful your offer, it won't sell.

The key to any successful business is always being open to new marketing ideas and opportunities that can benefit your business. The goal is always to increase sales, for that you'll need multiple tools and a desire to make it work.




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