When the old hospital site in Middlesex, Mortimer Street was bought, it was called "Noho Square" by the buyers. Noho means North Soho, this did not please Fitzrovians. The plans went ahead and it was decided that flashy apartments would be built in Fitzrovia. The residents were happy when the credit crunch struck because the plans were abolished and all was quiet for two years. But this week, the new homes and offices that have been built are revealed. However the original plan has been changed slightly and they are designed to suit the overall atmosphere of the area and at prices to suit the locals.
The properly developers decided to not use the original name that the locals did not agree with - Noho and they eventually decided upon Fitzroy Place in celebration of the areas history and the local Edwardian mansion blocks.
The project is striking, there is a new public square which increases the space on the original plan by 30 per cent. Surrounding the square are a total of 291 apartments, the blocks in these apartments reach 10 storeys high. Parking is of utmost importance to residents and visitors, so two levels have been made at lb95,000 a space. In addition there is extra storage, a private members club with a gym, cinema, a library and a business lounge.
Local fashionistas and global brands were very impressed by the interior design. It was not too glitzy but a beautiful mixture of classic and contemporary and smart technology.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
The legendary character it achieved is not really there today, however the area is still distinctly unique despite various corporations many attempts to regenerate it. A recent idea was a private sector led business improvement that would no doubt destroy small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Fitzrovia shrinks down slightly, surrounded by such world famous names and struggles to have its place. Despite its London postcode, it has very good value - just half of the Chelsea average. This is because of the small irregular streets due to being owned by single landowners, the lack of monumental architecture in the area could also be a factor.
Fitzrovia has a definite charm and always has done. Marylebone is a bustling high street, hospital and university departments have held back the sought after high street chic that Marylebone has.
Great Titchfield Street, Riding House Street, Langham Street and Foley Street are mainly comprised of mansion flats above shops and restaurants. They are very popular with home buyers.
The properly developers decided to not use the original name that the locals did not agree with - Noho and they eventually decided upon Fitzroy Place in celebration of the areas history and the local Edwardian mansion blocks.
The project is striking, there is a new public square which increases the space on the original plan by 30 per cent. Surrounding the square are a total of 291 apartments, the blocks in these apartments reach 10 storeys high. Parking is of utmost importance to residents and visitors, so two levels have been made at lb95,000 a space. In addition there is extra storage, a private members club with a gym, cinema, a library and a business lounge.
Local fashionistas and global brands were very impressed by the interior design. It was not too glitzy but a beautiful mixture of classic and contemporary and smart technology.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
The legendary character it achieved is not really there today, however the area is still distinctly unique despite various corporations many attempts to regenerate it. A recent idea was a private sector led business improvement that would no doubt destroy small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Fitzrovia shrinks down slightly, surrounded by such world famous names and struggles to have its place. Despite its London postcode, it has very good value - just half of the Chelsea average. This is because of the small irregular streets due to being owned by single landowners, the lack of monumental architecture in the area could also be a factor.
Fitzrovia has a definite charm and always has done. Marylebone is a bustling high street, hospital and university departments have held back the sought after high street chic that Marylebone has.
Great Titchfield Street, Riding House Street, Langham Street and Foley Street are mainly comprised of mansion flats above shops and restaurants. They are very popular with home buyers.
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