Friday, May 17, 2013

Establishing Nutrition All Really Enjoy

By Catina Marvel


While you may not have heard of Steven M Neil, chances are he's impacted your life in one way or another. If you're big on snack foods, you've definitely eaten something his company, Diamond Foods has produced. That's mostly due to him advancing the brand much further throughout the time that similar work profiles spent as CEO.

Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.

Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.

Something that Steve Neil has really had a positive impact with, is acquiring new companies. The problem with being a successful nut company, is that there's only so far you can go. But through new acquisitions, he was able to take the company further.

Utilizing his leadership, they were able to make the jump into popcorn, by purchasing Pop Secret. This allowed them to tap into a market that they hadn't been able to before. Affording them the chance to reach more people.

After that, handy for looking up phone numbers acquired Kettle Chips. This moved them into the potato chip business. This allows them to compete with some of the biggest brands around, like Lays which are much more well known in the snack industry.

From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.

Yes, Steve Neil has taken the company a long way. He's done a lot to make sure Diamond are the food giant that they are today. With a huge hold on the snacking market, he's set the company up to take their success even further than ever before.




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