Tuesday, September 11, 2012

Making And Producing Creative Video For Your Business

By Reed Slidell


A video for your business can come in handy in many occasions. If you don't have one for your venture yet, or you have been wondering whether it's indeed worth the investment, read on and learn of its advantages in producing high quality videos today.

Personal marketing approach. If you put videos parallel with the other marketing techniques, you will realize that it is one of the most personal. This is advantageous because the buying public like it better when they are approached personally. It makes them feel special, hence, they are likely to support you more.

It promotes your brand more efficiently using corporate video production. Small business videos are a powerful tool because they can get your brand known to the public easier and faster. The audio-video component strongly appeals to the senses and facilitates better recall.

It facilitates better customer service. Videos are a lot easier to understand than lengthy instructional manuals, therefore, they can be a fantastic means to serve your clients better. For instance, if you are selling something that needs to be assembled or installed, you can just send or upload a demo video of it so customers can find their way through the installation faster. This saves a lot of time reading and re-reading manuals that can get complicated and tiring at times.

It makes use of the power of social media. Whether you are uploading on a video-sharing or site or on a social networking platform, a video for your business can tap the power of social media. Many entrepreneurs are busy keeping their social media accounts because they help a great deal in marketing their ventures. Once you get the same chance to tap it effectively, stay on track and wait for the benefits to flow in. You have no idea how many potential clients are lurking around these social sites.

It provides easy access for your business. Since you can upload your video in social sites, you can also make it available 24/7. As you know, all a viewer needs is a gadget to connect to the internet and he or she can already view your video. This provides quick and hassle-free access to your business anywhere, anytime. And the superb thing is clients can't only get connected by watching the video, they can also leave you comments so you'll know what they think about it. They can also ask questions and send suggestions through the same platform. Again, what a great opportunity for customer service, right?

It improves your search engine ranking. Videos are now ranked by search engines. So, if you have a niche-appropriate video optimized with the right keywords, you can climb the search engine results pages with more ease.

It's an inexpensive marketing method. Some may think that producing a video for your business is expensive. Actually, it isn't. If you know how to do it yourself, you won't even spend a dime. If you don't, then paying a reputable video company may cost, but the benefits from the finish product can definitely make up for the expense. In the end, it would still count as an inexpensive way to market your business.




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