Wednesday, May 16, 2012

Bright Linking Methods for Your Company Blog

By Terra Hardin


As an Internet Marketer who is using the always popular blog platform, it is your job to find a way to keep visitors on your site. You want your blog to be as sticky as it can be so that a one time visitor becomes a regular and repeat visitor. If you want to succeed and make more money, this is the best way to do it. However, a huge percentage of bloggers, business or not, usually fail quite spectacularly in that regard. A lot of different things factor into your success but what is important is that you keep persisting so that you can reach your goals.

There is so much wisdom and value in finding the best ways to involve people on your blog--aka interaction. It is important to get them to actually get busy using their mouses and typing on their keyboards. The reason for that is it conditions them and plants seeds in their minds that can compel them to stay longer. This is why you need to come up with creative but uncomplicated ways to interact. Some of the most popular ideas include putting up polls, embedding videos and asking questions in your blog posts.

If you want to use your blog to help build your e-mail list, you need to make sure that your opt-in box is in the right spot: at the top of the page on the right hand side. This seems to offer the best result. Fly-ins have also helped yield some bloggers quite a lot of success. You want, however, to be simultaneously using a parallel approach that actually talks about the freebie you want to offer, like an ebook that you can talk about in strategic blog posts. To use one example, you might decide to write about something that is actually related to the opt-in related freebie. Then, at the end of the post, you can write a little something about how the reader can learn more about something that is related and relevant.

One of the most challenging things about using WordPress themes is learning how to personalize it so that it is exactly what you want it to be. Most people are going to learn this through trial and error but you can really help yourself by learning things like CSS, HTML and PHP. The best thing about all of this is that you will be able to make enough tweaks to your theme that you can make it yours and yours alone. If you have even an inkling that you'd like to do something like that then we heartily recommend that you jump right in and get to learning. It's important that you make backup copies of any file that you actually want to edit.

If your intent is to get placed highly by the search engines, then you should be able to accomplish this. But secondly you need to explore as many avenues as possible with your off-page SEO factors. The ideal situation is to get backlinks from authority sites. However, this is normally a hard task to accomplish. But, this will not be so hard to do if you use the article directories for backlinks and then market your own articles profusely. So do not think all is lost or impossible in this area because you just need to keep trying. Just be certain that you have a good amount of links that do not look like they were computer generated.




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