Brochures are highly effective promotional materials for all types of organizations. They lend credibility to a business by introducing and explaining its products or services, company background and other unique selling points in a convincing manner. Since, they play a key role as a promotion tool it is important that they are designed professionally and printed in good quality. This article will give you some key advice on brochure printing and design.
The development process of a brochure must make sure that the end result looks professional, provides details in a clear and brief fashion, and is appealing to the target customers. There should be a correct proportion of text and images, and the colours should be used judiciously. All the ingredients like fonts, borders, graphics etc. should blend perfectly. In addition to being coherent and easy to follow, the brochure must also be a visual delight and not cluttered.
While designing the brochure, issues related to brochure printing should also be thought about in detail. It is suggested to get a sample output of the designed brochure to get an idea of how the printed brochure will appear before clearing it for a mass print job.
You can also look great designs in mags, and most likely in the net. Be sure that your design is associated to what merchandise or services you are promoting. Just make your creativity works and you can have a very effective brochure.
You should also keep in consideration your brochure printing budget while conceiving the design. Gray scale printing costs lesser than color, therefore if you are on a small budget you may wish to go for the former. If you are not pulled back by budget and are planning for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. A compact brochure which requires printing on either side of the paper will need a sufficiently thick paper for printing.
Looking for rebates from the printing company is a good approach if brochure printing is being done in bulk. However, to maintain the reputation of the business, and to project a positive image to potential customers, quality must invariably be top on the priority list, even if it slightly raises the costs.
The development process of a brochure must make sure that the end result looks professional, provides details in a clear and brief fashion, and is appealing to the target customers. There should be a correct proportion of text and images, and the colours should be used judiciously. All the ingredients like fonts, borders, graphics etc. should blend perfectly. In addition to being coherent and easy to follow, the brochure must also be a visual delight and not cluttered.
While designing the brochure, issues related to brochure printing should also be thought about in detail. It is suggested to get a sample output of the designed brochure to get an idea of how the printed brochure will appear before clearing it for a mass print job.
You can also look great designs in mags, and most likely in the net. Be sure that your design is associated to what merchandise or services you are promoting. Just make your creativity works and you can have a very effective brochure.
You should also keep in consideration your brochure printing budget while conceiving the design. Gray scale printing costs lesser than color, therefore if you are on a small budget you may wish to go for the former. If you are not pulled back by budget and are planning for colorful brochures, then materials that are thick and have a sheen should be used, as they enhance the beauty of colour prints. A compact brochure which requires printing on either side of the paper will need a sufficiently thick paper for printing.
Looking for rebates from the printing company is a good approach if brochure printing is being done in bulk. However, to maintain the reputation of the business, and to project a positive image to potential customers, quality must invariably be top on the priority list, even if it slightly raises the costs.
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