Sunday, August 30, 2009

SEO Search Spider Defined

By Jeff Sliger

Just because a website is built, it does not mean humans will be able to find it easily. This is when search engines come in and do their job. The search engine has a spider, which gathers information from millions of sites by relevancy. The spider presents a formula and the search engine translates this through use of a certain algorithm.

The challenge is within the Search Engine and its Search Spider. It uses a mathematical formula with individual elements that works accordingly to a website's value. We normally call it Page or Trust Rank. Best search results are determined by Search Engines. It puts in its first page result those websites that have established good search history and relevant results.

The computer storage space required by the major Search Engines is staggering because they don't just take a snap shot of an individual website, they store the information from that website and assimilate it into it's data base. It then compares several "snap shots" of that same website over time to establish a trust value to the site. Multiply that with all the other sites on the internet and you can begin to understand the challenge.

If you want to do a search on your own, you begin to understand the complexity of how search spiders do its job. Relevance and importance are also looked into each time you do a search through a search engine. A search engine does its job though results it produces for a search, which is the reason why some websites do not appear for each search.

Keep in mind that the website you submit for search engines are not always sufficient for instant recognition. You have to prove your site is as worthy to be included in the game. The main thing you have to remember is that the Search Spider easily scans and indexes your website for customers to see. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.

Search Engines continually look for websites it can assimilate. Since it has its own Spiders, it's more like scouts. Remember the Borg? It's from the TV series Start Trek. The Search Spiders and Borg are quite the same in what they do. Through links, a Spider follows through and assimilates websites continually - similar to how a Borg looks for galaxy to assimilate.

In the TV show the Borg were often quoted as saying resistance is futile. However in the case of Search Engines and your website, you want to be assimilated, found by the Borg. The trouble comes when the scout Borg, Search Spider, gets to your site and skips it without assimilating it. What has happened can either be that it, The Search Spider, has determined that your site has nothing unique to offer or that has been blocked by some information it found in the website information.

To use the Borg analogy, each scout had a defined mission, if a person was not part of that mission, a borg scout would ignore them. The same is true of the Search Spider, it too has a mission. You as a person can look at a website and see that it pertains to what is being searched for. But the Search Spider is not a human and it sees the same website through the eyes of a program and a mission. If a website does not adhere to the elements of that program and mission it is invisible to the search spider and will never rank well in search results.

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